Retail News brief: Interactive TV shopping up this Christmas

Marketing, Wednesday, 22 December 2004, 12:00am,

Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned by anti-fraud specialist Retail Decisions. It has predicted a rise from 2% of total Christmas sales last year to 7% this year and expects jewellery to be the most popular choice, followed by CDs, flights and toys.

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