The A List: Part 9 of 15

KELLY, JAMES MICHAEL

Job Chief executive, Rainey Kelly Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7611 6094.

Born 10 December 1954 .

Place of birth Croydon, Surrey.

Lives Arkley, Hertfordshire.

Family Wife, Lynne. Daughters, Lucy, Alice and Georgia.

Career milestones 1976: joined Wasey Campbell-Ewald as a graduate

trainee.

1978-1982: Saatchi & Saatchi as an account director on Kronenbourg and

McVitie's. 1982-93: GGT, held roles of board account director, client

service director and, latterly, managing director for six years

(campaigns include "Hello Tosh, gotta Toshiba?" and Holsten). 1993: set

up RKCR.

1999: merged with Y&R.

What one principle in life do you live by? It pays to trust

your instincts.

What advice would you give someone wanting to follow in your footsteps?

A career in advertising will be a short life but a merry one ...

Your alternative career? Investigative journalism.

Name your three closest friends in the business Paul Bainsfair at TBWA.

MT Rainey at RKCR/Y&R. Mark Roalfe at RKCR/Y&R.

Favourite consumer magazine Private Eye.

Favourite business magazine Campaign (this is the right answer, isn't

it?).

Favourite newspaper The Sunday Times.

Favourite TV programme Top Gear.

Favourite radio programme Bob Harris on Radio 2.

How do you unwind? a) Buying Bob Dylan CDs on eBay. b) Listening to

them.

What is your greatest extravagance? Owning more than one Porsche.

Name one thing about yourself that might surprise others That nothing

about me is surprising.

If you were an ad, what would your strapline be? "I will make a drama

out of a crisis."

Lowdown When he isn't busy lending his ear to agency issues, Kelly can

be found surfing eBay for all manner of strange and wonderful items.

Widely recognised as a great nurturer of talent, he is an eloquent

ambassador for advertising.

KELNER, SIMON MAURICE

Job Editor-in-chief, The Independent.

Company The Independent, 191 Marsh Wall, London E14 .

Work tel +44(0)20 7005 2300.

Born 9 December 1957.

Place of birth Manchester.

Lives Marylebone, London.

Family Wife. Daughter (15).

Career milestones Appointed editor of The Independent in May 1998 after

a distinguished period as editor of The Mail on Sunday's Night & Day

magazine.

It was not new ground for him as he had worked for The Independent as

deputy sports editor, night editor and features editor. He had also been

The Independent on Sunday's sports editor. Key achievements include:

editor of the year in the What the Papers Say Awards in 1999 and 2003;

honorary fellowship of the University of Central Lancashire; the Edgar

Wallace Award in 2000 and 2004; newspaper of the year at the British

Press Awards in 2004.

What one principle in life do you live by? Never make a decision in the

hours of darkness.

What advice would you give someone wanting to follow in your footsteps?

Rise above the petty prejudices of those who envy your success.

Your alternative career? Undisclosed.

Name your three closest friends in the business Tristan Davies, editor

of The Independent on Sunday. Roger Alton, editor of The Observer. Dylan

Jones, editor of GQ.

Favourite consumer magazine GQ and Private Eye.

Favourite business magazine The Economist.

Favourite newspaper The Independent.

Favourite TV programme The West Wing.

Favourite radio programme The Today programme.

How do you unwind? By going home.

What is your greatest extravagance? I send all my clothes to the dry

cleaners.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Kelner reaped the rewards for The Independent's decision to go

tabloid, picking up the editor of the year gong at the What the Papers

Say Awards. His monthly restaurant column for GQ provides a welcome

diversion as Kelner entertains a procession of glamorous women on Conde

Nast's ample tab.

KEMOUN, BRUNO

Job Founder, KR Media.

Company KR Media, 27 Rue d'Orleans, Neuilly sur Seine.

Work tel +33(0) 1 55 62 57 20.

Details Not supplied.

Lowdown If ever a story has grown in the telling, it is that of Bruno

Kemoun and Eryck Rebbouh (see separate entry). They rose from humble

media agency bosses, who joined Carat on the same day, to become the

most important duo in the French media agency landscape. They earn, to a

centime, the same salary and bonus. When they retire, they will have

accumulated the same pension. They have equal shareholdings in whatever

they own. They go on holiday together. They have four children apiece.

They do not share an office but some people believe they share a brain.

Their nickname is "the twins". All this translates into a marked ability

to unnerve people, which is, of course, what makes them attractive as

this year's hottest media start-up - KR Media.

KENNETT, MIRANDA

Job Founding partner, First Class Coach.

Company First Class Coach, 30 Nightingale Lane, London SW12.

Work tel +44(0)20 7733 5456.

Born 14 January 1951.

Place of birth Diss, Norfolk

Lives Herne Hill, London, and Provence.

Family Partner, Douglas McArthur. Son, Kit (16).

Career milestones Graduate trainee at Macmillan publishing. Swapped to

advertising in 1979. First female account handler at DDB. Board director

at Waldron Allen Henry & Thompson in 1987. Launched Baby Ideal Home in

1992. Set up Kennett Consultancy in 1990. Joined IPA as director of

training and development in 1992. Chief executive of The Coaching House

in 1997.

Founded First Class Coach in 2003.

What one principle in life do you live by? To thine own self

be true.

What advice would you give someone wanting to follow in your footsteps?

Have confidence in yourself since, as Trollope has it, the world will

take you at your own estimation.

Your alternative career? A potter? A journalist? A restaurateur?

Name your three closest friends in the business My closest friends

mostly predate my advertising/media career but those I'm fond of include

Veronica Wheatley (Ogilvy), Mark Robinson (Beatwax), Dianne Thompson

(Camelot), Judith Wardle (Wardle Mclean) and several WACL pals.

Favourite consumer magazine Gardens Illustrated.

Favourite business magazine Management Today. Yes, I admit I'm partial

because I've been writing a monthly column for it for three years, but

it does provide a good mix of insight and light-heartedness.

Favourite newspaper It varies, but I'm fond of The Guardian and the

Evening Standard on a good day.

Favourite TV programme Have I Got News For You.

Favourite radio programme John Peel's Home Truths on Radio 4.

How do you unwind? I paint, I cook, I cuddle my cats,

I play spider solitaire and talk to my coach.

What is your greatest extravagance? Supporting impoverished family and

friends.

Name one thing about yourself that might surprise others I am a reformed

phone phobic. I'd much rather write a letter or an e-mail or see someone

than pick up the phone.

If you were an ad, what would your strapline be? "Only connect."

Lowdown As a counsellor and confidente to adland, you could argue that

Kennett is quite the opposite of her clients: a good listener, discreet

with not a whiff of ego. The charitable sort, she was recently spotted

scaling the Atlas mountains for Nabs.

KENT, ROBIN

Job Chairman and chief executive, Universal McCann.

Company Universal McCann, 622 3rd Avenue, New York.

Work tel +00(0) 1 646 865 2726.

Born 14 February 1955.

Place of birth Leicestershire.

Lives Upper West Side, Manhattan, New York.

Family Wife, Rachelle. Son, Oliver, (20) and daughter, Grace (6).

Career milestones TV buyer at Saatchi & Saatchi in late 70s and early

80s. Media director at Leagas Delaney in the 80s. International media

director at Carat in the early 80s. Chairman and chief executive of

Universal McCann since late 90s. Adweek's media executive all star 2002

and media agency of the year 2002.

What one principle in life do you live by? Give everyone

a chance.

What advice would you give someone wanting to follow in your footsteps?

Work hard, take risks, don't take no for an answer.

Your alternative career? Travelling the world playing backgammon.

Name your three closest friends in the business Mike Tunnicliffe at

Initiative Media. Cliff Francis at Saatchi & Saatchi and Jerry Fielder.

Favourite consumer magazine The Week.

Favourite business magazine Harvard Business Review.

Favourite newspaper The New York Post.

Favourite TV programme Nip/Tuck. Anything on the History Channel.

Favourite radio programme Howard Stern.

How do you unwind? The gym. Or watching Arsenal on pay-per-view.

What is your greatest extravagance? School fees!

Name one thing about yourself that might surprise others I'm actually

quite talented!

If you were an ad, what would your strapline be? "Priceless" from

Mastercard or "Because I'm worth it" from L'Oreal.

Lowdown Kent has survived in the business for more 28 years with only

one week without a paycheque. He proves it is possible for a person with

just a swimming certificate to his name to get to the top of an

Oxbridge-obsessed industry.

KERMAN, CAROLE ANGELA

Job Non-exec chairman, Outdoor Connection.

Company Outdoor Connection, Julia House, 40-44 Newman Street,London W1.

Work tel +44(0)20 7307 9700.

Born 19 February 1952.

Place of birth Hammersmith, London.

Lives Bray, Berkshire (weekdays) and Exmoor, Somerset (weekends).

Family Partner, Mike Fawcett.

Career milestones Starting in about 1973, becoming the first female

display ad manager at Thompson Newspapers, then national sales manager

at Mills & Allen, followed by head of outdoor at Leo Burnett. In 1984,

moving to Concord as new-business director and accepting an invitation

to join the Alban board after a run of successes. Heading the launch of

Outdoor Connection in 1994 and, I like to think, setting a new agenda

for outdoor specialists.

After a period as managing director, becoming chief executive and now

chairman of the company. For ten years overseeing Outdoor Connection

build an enviable reputation, help develop some of the most highly rated

people in outdoor, attract a host of direct client business and steering

the company through a change of shareholders. Somewhere in between,

chairing the IPA outdoor group, inaugurating joint initiatives with the

OAA - and having lots of fun,

What one principle in life do you live by? Finish everything you start.

What advice would you give someone wanting to follow in your footsteps?

Do: ask questions, listen, take decisions, choose your battles, lead by

example, push for the very highest standards, respect your competition,

consider yourself part of a team, and know when to relax. Don't: talk a

good game and not deliver, argue for the sake of it, undermine anyone's

confidence, be complacent, take yourself

too seriously, or think you are indispensable.

Your alternative career? Interior designer - in my dreams.

Name your three closest friends in the business David Payne at Outdoor

Connection. Martin Wesson at Media Index. David Gill at Nokia.

Favourite consumer magazine Living.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph - the cryptic crossword is a

daily fix.

Favourite TV programme I hope it's going to be NY-LON - I'm a sucker for

a love story.

Favourite radio programme Radio 4 Today programme, despite John

Humphrys.

How do you unwind? Sauvignon with a straw.

What is your greatest extravagance? Original art. I have some wonderful

modern impressionist paintings, mostly oil on board or canvas.

Name one thing about yourself that might surprise others

I play a mean game of three-card brag.

If you were an ad, what would your strapline be? "Bought the t-shirt."

Lowdown Kerman is now in virtual semi-retirement following the sale of

Outdoor Connection last year. She now has a non-executive chairman role.

She has found it difficult to say goodbye to the outdoor industry

completely, maintaining her position on the IPA Outdoor committee.

Nonetheless, she can now spend more time enjoying her three houses and

living the life of a West Country lady farmer.

KERSHAW, DAVID ANDREW

Job Chief executive, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4517.

Born 26 February 1954.

Place of birth London.

Lives Hammersmith, London.

Family Wife, Clare. Son, Tom (7). Daughter, Emma (6).

Career milestones 1977-82: Wasy Campbell-Ewald. 1980-82: London Business

School. 1982-94: Saatchi & Saatchi. 1995-present, M&C Saatchi.

What one principle in life do you live by? Enjoy it.

What advice would you give someone wanting to follow in your footsteps?

Find brilliant people to work with.

Your alternative career? Played the clarinet.

Name your three closest friends in the business Bill Muirhead, Maurice

Saatchi, Jeremy Sinclair (all M&C Saatchi).

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign.

Favourite newspaper The Daily Mirror.

Favourite TV programme Sky Sports News.

Favourite radio programme The Archers.

How do you unwind? A very large Tanqueray and tonic on the terrace of

Coombe Hill Golf Club.

What is your greatest extravagance? An Arsenal away season ticket.

Name one thing about yourself that might surprise others

I dislike Chelsea more

than Tottenham.

If you were an ad, what would your strapline be? "Victoria concordia

crescit."

Lowdown Kershaw, the lead player in M&C Saatchi's stock market

floatation, will doubtless have been disappointed that the IPO did not

quite match the hype that preceded it. However, the 13.5 per cent

shareholding he now has should ensure he is not fazed by any season

ticket price rises at his beloved Arsenal FC.

KING, DAVID

Job Managing director, Emap Advertising.

Company Emap Advertising, 40 Bernard Street, London WC1.

Work tel +44(0)20 7278 1452.

Details Not supplied.

Lowdown In another life, King would have been either a Jimmy White

lookalike or a flashy City trader. He can be abrasive and will haggle

over every last detail in a negotiation, so some buyers find him

infuriatingly tough. But he remains one of the media industry's lovable

rough diamonds.

KING, JEREMY

Job Director, The Wolseley.

Company The Wolseley, 160 Piccadilly, London W1.

Work tel +44(0)20 7499 6996.

Details Not supplied.

Lowdown Along with his business partner, Chris Corbin, laid-back King is

now pulling in the agency lunchers at the Art-Deco styled Wolseley on

Piccadilly.

KING, STEVE

Job Chief executive worldwide, Zenith Optimedia.

Company Zenith Optimedia, 23 Howland Street, London W1.

Work tel +44(0)20 7961 1046.

Born 8 August 1959.

Place of birth London.

Lives Marlow, Buckinghamshire.

Family Wife, Kerry. Children, Camilla, Hannah, Victoria, Patrick and

Spencer.

Career milestones 1981: joined HTV as sales executive. 1983: Dorland as

media buyer. 1985: McCormicks (Publicis). 1986: Dorland as media

manager.

1987: founding director of Zenith Media UK. 1990: head of TV buying,

Zenith Media UK. 1991: deputy managing director. 1994-97: Zenith Media

New York, general manager/chief operating officer. 1997-2002: chief

executive, Zenith Media Europe: 2001: chief executive, ZenithOptimedia

EMEA. 2004 :chief executive worldwide, ZenithOptimedia.

What one principle in life do you live by? Don't upset

your secretary.

What advice would you give someone wanting to follow in your footsteps?

Make sure you only work for people you trust and respect.

Your alternative career? Supermarket shelf stacker.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Vanity Fair.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph.

Favourite TV programme The Sopranos.

Favourite radio programme The Archers.

How do you unwind? Never do.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others I didn't leave

school at 16.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Taking over the ZenithOptimedia reins from John Perriss, King

will bring a more diplomatic approach to the role. His entrepreneurial

spirit extends to running a country house bed-and-breakfast business in

Marlow.

KLEIN, DEBBIE

Job Founding partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5000.

Born 10 August 1968.

Place of birth Bulawayo, Zimbabwe.

Lives London.

Family Husband, Max. Daughter, Natasha.

Career milestones 1990: Nielsen graduate trainee. 1993-97: Saatchi &

Saatchi planner and board planner. 1997: joined WCRS and became head of

planning in 1999. 2000: author of Women in Advertising :

Ten Years On, a report commissioned by the IPA. 2004:WCRS founding

partner.

What one principle in life do you live by? Fear nothing and

no-one.

What advice would you give someone wanting to follow in your footsteps?

Aim high, stay humble. Be brave, even when you don't feel it. Know when

to shut up. Never work anywhere where they keep you waiting for the

interview.

Your alternative career? Journalist.

Name your three closest friends in the business My closest friends don't

work in the business.

Favourite consumer magazine The New Yorker.

Favourite business magazine Heat.

Favourite newspaper The International Herald Tribune.

Favourite TV programme The West Wing.

Favourite radio programme The Choice on Radio 4.

How do you unwind? Yoga.

What is your greatest extravagance? My juicer.

Name one thing about yourself that might surprise others I do have a

sense of humour.

If you were an ad, what would your strapline be? "Don't you just love

being in control?"

Lowdown WCRS's top strategist built her profile when she brought the

women in advertising issue to the fore. One of the key players who

brought WCRS to its management buyout.

KLEINMAN, DANIEL

Job Director, Kleinman Productions.

Company Kleinman Productions, 48 Beak Street, London W1.

Work tel +44(0)7956 175 879.

Born 23 December 1955.

Place of birth London.

Lives London.

Family Wife, Judy. Dog, Kitty.

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? I trained as an artist so I'd probably be in

the building trade doing a bit of painting and decorating.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Decent wine.

Name one thing about yourself that might surprise others I'm more than

7ft tall.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Kleinman prided himself on never having been awarded Campaign's

Turkey of the Week - a record he lost last year when he directed a

Foster's Ice spot. A director who verges on workaholic, Kleinman is

bowling out of Large, the production company he formed with Jeff Stark.

Quite how this will affect his Olympian output remains to be seen.

KLUES, JACK

Job Chief executive, Starcom MediaVest.

Company Starcom MediaVest Group, 35 W Wacker, Chicago, Illinois.

Work tel 001 (312) 220 5959.

Born 8 December 1954.

Place of birth Quincy, Illinois.

Lives Arlington Heights, Illinois.

Family Wife, Beth. Children, Jordan and Corinn.

Career milestones Joining Leo Burnett in 1977. Launching Starcom as an

independent media company in 1999. Earning media agency of the year from

Advertising Age and Adweek in the first year of Starcom's existence.

Aligning Starcom with MediaVest to create SMG in 2000. Competing in and

earning new business from major clients (if I name one I'd have to name

them all and the word limit won't allow it) who continue to trust us

with their business. Winning four Media Lions from Cannes in 2004; with

14 submissions shortlisted - this proved our fuelling brand power

approach has been embraced by the SMG network. The consumer context

planner role in SMG is another career milestone. I championed CCP years

ago when it became evident that a deep understanding of how consumers

engage with various points of contact would be as vital an insight as

how they interact with a brand.

What one principle in life do you live by? Do unto others as you would

have them do unto you. It's tried and true.

What advice would you give someone wanting to follow in your footsteps?

Work hard. Put people and clients first. It will be rewarded.

Your alternative career? Well, my sister got the science brains in the

family. I can't draw. I suppose I would have put the sales skills I

inherited from my father, and that are part of

my DNA, to work in

some capacity.

Name your three closest friends in the business This is too hard to do.

After so many years in the business, I've developed tremendously

valuable and supportive friendships with many colleagues at SMG, several

clients, multiple media owners and a few of my competitors.

Favourite consumer magazine Golf Shore Life.

Favourite business magazine Business Week, Time and I get a lot of

insight from Business 2.0.

Favourite newspaper The Daily Herald, a local newspaper. After that,

it's The Wall Street Journal and USA Today.

Favourite TV programme Chicago Sports. I'm a long-suffering fan of

nearly every team in the city.

Favourite radio programme I listen to a lot of news radio in the car.

It's hard to name one programme. Steve Dahl is another favorite.

How do you unwind? I golf. Badly.

What is your greatest extravagance? Indulging my wife and my kids. I

also enjoy buying cars. A friend of mine once said to me: "You know,

Jack, those gas tanks can be refilled." I also believe life's too short

to drink bad wine.

Name one thing about yourself that might surprise others I'm fiercely

competitive. Most people think I'm a mild-mannered guy from the Mid West

and they don't realise how hungry I am to win.

If you were an ad, what would your strapline be? Whatever it takes to

win for our clients.

Lowdown The Publicis machine seems to move a little slower than WPP's

but, towards the end of the year, the company announced it was looking

at consolidating some media assets. Klues has a key role in overseeing

this process.

KNOX, TOM

Job Joint managing director, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7836 3474.

Born 8 October 1964.

Place of birth London.

Lives Islington, London.

Family Undisclosed.

Career milestones Being part of the management buyout. Winning the

Halifax account. Creating a top 20 agency.

What one principle in life do you live by? Would my father approve of

this?

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Journalist.

Name your three closest friends in the business Richard Warren, Greg

Delaney, Mark Lund.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Campaign (of course).

Favourite newspaper Financial Times (of course).

Favourite TV programme Match of the Day.

Favourite radio programme Just a Minute.

How do you unwind? Eat, drink and read.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Knox is still adland's most eligible bachelor. Part of the

close-knit team at DLKW, his Halifax ties make his a key player in its

success.

His honesty, though refreshing, has been known to land him in hot water.

KUROPATWA, ALEX

Job Joint managing director, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7438 4057.

Born 1 November 1970.

Place of birth London.

Lives London.

Family Undisclosed.

Career milestones Four years at Delaney Fletcher Bozell; short stint at

McKinsey; couple of years at Harvard Business School; year-and-a-half

digging about for diamonds in South Africa (without a great deal of

success); last two-and-half years at DLKW as new- business director and

head of account management, now joint managing director.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

To paraphrase Montgomery Burns: I'll keep it short and sweet. Loyalty,

honesty and integrity, these are the demons you must slay to succeed.

Your alternative career? See the "surprising thing" section.

Name your three closest friends in the business Charlie Snow at DLKW.

Jason Cobbold at HHCL. Anoushka Healy at The Times.

Favourite consumer magazine Private Eye.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Times.

Favourite TV programme Minder.

Favourite radio programme Today.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others

Pre-DLKW my office was a converted shipping container on a small mine,

50kms down a dirt track from the nearest town. Whatever may happen in

advertising, at least the risk of being shot is minimal.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A rising star in adland, Kuropatwa is a strong player in the

successful DLKW team. Tall and well-spoken, he is a good fit with the

agency's partners. Knows everything there is to know about diamonds and

Burger King.

L

LANGDON, BEN

Job UK chairman, Euro RSCG Worldwide.

Company Euro RSCG, Cupola House, 15 Alfred Place, London WC1.

Work tel +44(0)20 7257 6648.

Born 28 August 1963.

Place of birth Beaconsfield, Buckinghamshire.

Lives Buckinghamshire.

Family Wife, Vicky. Children, Max and Ruby.

Details Not supplied.

Lowdown The undisputed hardman of UK advertising, Langdon's spectacular

leap to Euro only a few weeks after founding an agency with Mark Wnek

polished his reputation for ruthlessness. There he has been reunited

with Jim Heekin, his former boss at McCann.

LAW, ANDY

Job Chairman, Boymeetsgirl S&J.

Company Boymeetsgirl S&J, 159-173

St John Street, London EC1.

Work tel +44(0)20 7012 6000.

Details Not supplied.

Lowdown One of the most controversial figures in adland, Law has now

seen history repeat itself. First there was the St Luke's bust-up and he

recently fell out with his Boymeetsgirl partners. Has his advertising

vision past its sell-by date?

LAWSON, DOMINIC

Job Editor, The Sunday Telegraph.

Company The Sunday Telegraph, 1 Canada Square, Canary Wharf, London E14.

Work tel +44(0)20 7538 5000.

Details Not supplied.

Lowdown The prospect of a cost-cutting drive at The Sunday Telegraph

looms, so Lawson needs to work harder than ever to keep up morale. His

designs on the editorship of The Daily Telegraph have been widely

reported and were fuelled by favourable articles about the Barclay

brothers that appeared in his paper before their takeover was complete.

LAWSON, NICHOLAS

Job Managing director, MediaCom.

Company MediaCom, 180 North Gower Street, London NW1.

Work tel +44(0)20 7874 5500.

Details Not supplied.

Lowdown Lawson has earned the nickname "Prince of Darkness" for his

brooding, at times aggressive, approach. There is no doubting his will

to win and his passion for work.

LEIGH, ADAM

Job Former joint managing director, Euro RSCG London.

Company Euro RSCG London, 15 Alfred Place, London WC1.

Work tel +44(0)20 7240 4111.

Born 26 July 1965.

Place of birth London.

Lives Finchley, London.

Family Wife, Hannah. Children, Sophie (7), Matthew (5), Jake (6 months).

Career milestones Started at Ogilvy & Mather as a graduate trainee in

1987. Account director in 1990. Campaign Face to Watch in 1993. Promoted

to new-business director in 1994. Joined Bates UK in 1996 as board

director.

Promoted to deputy managing director in 1999. Joined Euro RSCG as deputy

managing director in 2000. Promoted to managing director in 2002.

What one principle in life do you live by? Family first.

What advice would you give someone wanting to follow in your footsteps?

Never lose perspective on the things that matter.

Your alternative career? Barrister.

Name your three closest friends in the business My wife Hannah Brown is

at Kendall Tarrant and, of course, she is my best friend in the world.

After that I have got a lot of friends at other agencies - I just don't

want to have to rank them.

Favourite consumer magazine Vanity Fair.

Favourite business magazine The Economist.

Favourite newspaper The Observer.

Favourite TV programme Curb Your Enthusiasm.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Chasing children (mine), watching sport, reading,

playing sport (not enough), seeing

friends and trying not to think about work.

What is your greatest extravagance? My Spurs season ticket. (Recently

more of a waste than an extravagance.)

Name one thing about yourself that might surprise others

I really am the boss in my

own house.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown Leigh has left Euro RSCG London without a job to go to, as Ben

Langdon continues to cull the senior management team. With a Kendall

Tarrant headhunter for a wife, the best job briefs should not be a

secret to him.

LEIGHTON, ALLAN

Job Chairman, Royal Mail Group.

Company Royal Mail Group, 148 Old Street, London EC1.

Work tel +44(0)20 7250 2888.

Details Not supplied.

Lowdown If Leighton were a film character, he'd be Harvey Keitel's

"cleaner" in Pulp Fiction. One of the sharpest troubleshooters around,

he is on the board of nine companies and was hired by Tony Blair to turn

around the beleaguered Royal Mail. A fan of team "huddles", his secret

is one-on-ones with staff.

LEVY, MAURICE

Job Chairman and chief executive, Publicis Groupe.

Company Publicis Groupe, 133 Avenue des Champs Elysees, Paris.

Work tel 00 33 1 44 43 70 73.

Born 1942.

Place of birth Oujda, Morocco.

Lives Paris, France.

Family Married. Three sons, five grandchildren.

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? A surgeon.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? I don't.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others

Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Levy is the driving force behind Publicis' expansion out of its

European heartland to become one of the world's communication

powerhouses. He combines seductive charm and shrewd business sense. But,

as you would expect, he also has a ruthless streak.

LIDSTONE, RUSS

Job Head of planning, Lowe.

Company Lowe, 68-114 Knightsbridge, London SW1 .

Work tel +44(0)20 7894 5407.

Born 16 March 1970.

Place of birth Brixham, South Devon.

Lives Ealing, London.

Family Wife, Amanda. Daughter, Ella (6), and son, Harvey (3).

Career milestones Started out at Coca-Cola as a qualitative/ethnographic

researcher. Left in 1993 to become a planner at McCann and worked on

accounts including Coke and Sega. In 1996, left to work under Leslie

Butterfield at Butterfield Day Devito Hockney and worked on Sainsbury's

and Harley-Davidson Europe. Joined HHCL & Partners in 1999 and worked on

Robinsons, Egg and Universal. Joined Lowe in 2001 as board planner on

Tesco. Promoted to head of planning in 2003.

What one principle in life do you live by? Pick more daisies.

What advice would you give someone wanting to follow in your footsteps?

The best plan is not to have a plan - take each day as it comes. Learn

everything you can from the great and good around you but remember that

experts are people who have stopped thinking. Make sure you work near a

good sandwich shop.

Your alternative career? Teacher or rock star.

Name your three closest friends in the business Mark Cadman (Lowe

managing director), Tina Hodge (my PA at Lowe), Dean (the sandwich maker

at Lowe).

Favourite consumer magazine Observer Sport Monthly.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Guardian.

Favourite TV programme The West Wing or Peppa Pig.

Favourite radio programme Veg Talk on Radio 4.

How do you unwind? Rough and tumble with the children. A hard session in

the gym or good game of squash. Alternatively, a large vodka and tonic.

What is your greatest extravagance? CDs.

Name one thing about yourself that might surprise others

I used to play basketball at international level.

If you were an ad, what would your strapline be? Whatever interests is

interesting.

Lowdown Charming, pleasant and unassuming, Lidstone is regarded as one

of the best up-and-coming agency planning brains. He has formed a very

strong relationship with Mark Cadman, the Lowe managing director, to

keep the Tesco account safely locked in. He is likely to be at the top

of the "wanted" list of any agency seeking a new planning chief.

LIEBERMAN, FRANK A

Job Executive head of television, McCann Erickson.

Company McCann Erickson, 7-11 Herbrand Street, London WC1.

Work tel +44(0)20 7961 2842.

Born 13 July 1939.

Place of birth Durban, South Africa.

Lives Notting Hill, London.

Family Divorced.

Two daughters.

Career milestones Running

my own production company (Thorpe Lieberman) with my friend and

colleague, David Thorpe. Being head of TV at Abbott Mead Vickers for 13

years under the leadership of David Abbott. Producing many highly

acclaimed commercials, notably with David,Tom Carty and Walter Campbell,

and Nick Worthington and Paul Brazier. Winning agency of the year three

times at BTAA,the only agency to have achieved it,and regulary winning

awards all over the world. Being chosen by Campaign as head of TV for

its agency dream team.

Being asked by Robert Campbell and Rupert Howell to join them in their

plans for the new McCann Erickson.

What one principle in life do you live by? Respect everybody.

What advice would you give someone wanting to follow in your footsteps?

Enjoy - it's a great way to earn a living! And never settle for second

best. Always remember, everyone (no matter what their role) has a

contribution to make,even if it's only making the tea.

Your alternative career? Missed out on a really interesting and

adventurous life and been an unsuccessful actor!

Name your three closest friends in the business David Abbott,consultant.

Jeremy Miles at Miles Calcraft Briginshaw Duffy. Richard Foster at AMV

BBDO.

Favourite consumer magazine Empire.

Favourite business magazine Campaign.

Favourite newspaper The Sunday Times.

Favourite TV programme All serious quiz programes and sports.

Favourite radio programme Jazz FM.

How do you unwind? I don't.

What is your greatest extravagance? My family, first-class travel and

being chauffeur driven.

Name one thing about yourself that might surprise others

I'm really quite shy.

If you were an ad, what would your strapline be? "There's no such word

as can't."

Lowdown The godfather of agency TV production, Lieberman headed AMV's TV

department through some spectacular years and it is hoped he will revive

the McCann reel too. This is his A List debut - but only because he has

been out of the UK industry for a while.

LIGHTING, JANE

Job Chief executive, five.

Company Five, 22 Long Acre, London WC2.

Work tel +44(0)20 7550 5550.

Born 22 December 1956.

Place of birth Wegberg, Germany.

Lives London and Devon.

Family Partner.

Career milestones Running Video Arts Television; funding Minotains;

moving into broadcasting at Flextech and becoming chief executive;

joining five and taking it

into profit.

What one principle in life do you live by? Give it your best.

What advice would you give someone wanting to follow in your footsteps?

Be determined and true to yourself.

Your alternative career? God knows, nothing as much fun.

Name your three closest friends in the business What, and offend the

others?

Favourite consumer magazine Country Life.

Favourite business magazine I couldn't possibly say.

Favourite newspaper Westen Morning News - the local gossip is fab!

Favourite TV programme House Doctor, Will and Grace.

Favourite radio programme Pass, I prefer moving pictures.

How do you unwind? By the sea in Devon with my partner and dog every

weekend.

What is your greatest extravagance? First-class travel.

Name one thing about yourself that might surprise others I own a pub

with friends. Guess where? Yes, Devon.

If you were an ad, what would your strapline be? "Brewed in Germany and

matured for 47 years for extra strength."

Lowdown The friction between Lighting and her deputy chief executive,

Nick Milligan, was removed when he got a new job running Sky Media. She

keeps a low-profile, presumably trying to find a multichannel strategy

for the broadcaster or a tie-up with one of its commercial rivals - five

looks lonely on its own.

LINDSAY, TIM

Job Chairman, Publicis.

Company Publicis UK, 82 Baker Street, London W1.

Work tel +44(0)20 7935 4426.

Born 16 February 1956.

Place of birth Boston, Lincolnshire.

Lives Brook Green, London, and St Mabyn Cornwall.

Family Wife, Caroline. Children, Ben, Georgia, Ella, Jessica.

Career milestones Early joiner Lowe Howard-Spink, 1981. Ditto Bartle

Bogle Hegarty, 1982. Joint managing director, BBH, 1989. Managing

director, Young & Rubicam, 1991. Managing director, then chief

executive, Lowe Howard-Spink,1994. President, Lowe Europe, 1998.

President, Lowe Worldwide, 2001.

Chairman, Publicis

UK 2004.

What one principle in life do you live by? Do unto others what you would

have them do unto you.

What advice would you give someone wanting to follow in your footsteps?

Work with good people.

Your alternative career? Journalism.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Bike.

Favourite business magazine Campaign (no, really).

Favourite newspaper Financial Times on Saturdays.

Favourite TV programme Match of the Day.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? With my family, preferably by the sea.

What is your greatest extravagance? Motorcycles.

Name one thing about yourself that might surprise others I'm actually

extremely well read.

If you were an ad, what would your strapline be? "Trust me, I'm an

adman."

Lowdown Blessed with a cool charm, Lindsay toyed with the idea of

opening a wetsuit company in Cornwall after quitting Lowe. Opted instead

for Publicis with a brief to give the UK group a reputation to match its

client list.

LITTLE, SUE

Job Chief executive, McCann Erickson Manchester.

Company McCann Erickson Manchester, Bonis Hall, Prestbury Cheshire.

Work tel +44(0)1625 822 200.

Born 25 November 1955.

Place of birth Bury, Lancashire.

Lives Five minutes from the office in a beautiful

Cheshire village.

Family Husband, Neil McGeehan.

Career milestones Entered the world of advertising via AH Knowles

reception desk. Moved into media. Joined Royds in 1984 thanks to the

legendary and lovely George Darnell. Progressed to running the Royds

media department and set up the first UM media operation in the UK.

Became managing director of McCann Manchester in 1998 - many thanks to

Brian Child. Promoted to chief executive of the McCann UK Network Group

- thanks to Ben Langdon.

Overseeing the renovation and completion of the McCann Manchester Bonis

Hall Site - the best place to work in the UK ad industry.

What one principle in life do you live by? Live for today!

What advice would you give someone wanting to follow in your footsteps?

Surround yourself with people who inspire you.

Your alternative career? Probably running a hotel.

Name your three closest friends in the business Couldn't afford to lose

any by naming only three - but they all work with me at Bonis Hall.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Don't have a favourite.

Favourite newspaper The Week.

Favourite TV programme Gardener's World.

Favourite radio programme The downside of a five-minute commute - no

time to tune in.

How do you unwind? Shopping.

What is your greatest extravagance? Holidays, closely followed by shoes.

Name one thing about yourself that might surprise others I have

meaningful conversations with a pet African Grey parrot.

If you were an ad, what would your strapline be? "Just do it!"

Lowdown Unlike her predecessor, Brian Child, Little is largely unknown

outside the north west. Within her territory, however, she has a

reputation as a dynamic and enthusiastic agency boss, who thinks from a

national rather than a regional perspective. Often praised for her

ability to get people with different skills working together

effectively.

LOCKE, CHRIS

Job Group buying director, Starcom Motive.

Company Starcom Motive, 24-27 Great Pulteney Street, London W1.

Work tel +44(0)20 7453 4444.

Details Not supplied.

Lowdown Straight talking Locke is famous for calling a spade a spade. A

tough negotiator, Locke is not the sort of person you would want to fall

out with and then find yourself stuck with in a lift.

LOWTHER, JAMES

Job Chairman, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4598.

Born 27 January 1947.

Place of birth Northampton.

Lives Chelsea, London.

Family Wife, Karen. Children, Natasha, Jemmy, Mamie, Oona.

Career milestones Doing "headlights" ad for COI, which got me my first

pencil, a job at Saatchi & Saatchi and an entry into the book 100 Best

Advertisements.Helping start Castlemaine XXXX and so getting the chance

to recycle old jackerooing jokes in conditions of intense,

thirst-inducing heat in February. Winning the ITV award for best TV

commercial of the year at BTAA for Schweppes. Becoming joint creative

director of the best creative department in town at Saatchis. Helping

start up M&C Saatchi and starting all over again ... Becoming chairman.

What one principle in life do you live by? Work hard, play hard. Be

curious about everything.

What advice would you give someone wanting to follow in your footsteps?

Aspire to things that are out of your reach. Work with others who do the

same. The people who succeed are not always the people with the highest

ability but the ones with the highest standards.

Your alternative career? Journalism.

Name your three closest friends in the business Graham Fink, Paul

Weiland, Anthony Easton.

Favourite consumer magazine Country Life (for the real estate soft

porn).

Favourite business magazine Undisclosed.

Favourite newspaper The Sunday Time, The Telegraph for the crossword.

Favourite TV programme Have I Got News for You.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Attempting to write music.

What is your greatest extravagance? My wife.

Name one thing about yourself that might surprise others I don't think I

sound posh.

If you were an ad, what would your strapline be? "I give a XXXX."

Lowdown A long-term Saatchi disciple, Lowther is immersed in its culture

and has helped define and evolve its creative style. His loyalty has

reaped a tangible reward - the estimated £2 million shares

windfall that resulted from the M&C Saatchi flotation.

LUND, MARK

Job Chief executive, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7836 3474.

Born 10 April 1959.

Place of birth Cambridge.

Lives Oxfordshire.

Family Kate and Oliver (8) and Elspeth (6).

Career milestones Making the transition from management to management

buyout.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Value people above everything.

Your alternative career? Academia.

Name your three closest friends in the business Greg, Tom Richard.

Favourite consumer magazine Top Gear.

Favourite business magazine Campaign.

Favourite newspaper Financial Times.

Favourite TV programme The Sopranos.

Favourite radio programme The Capital Breakfast Show.

How do you unwind? Reading, the Times crossword, golf, gym.

What is your greatest extravagance? Cars.

Name one thing about yourself that might surprise others I have a small,

retrousse nose.

If you were an ad, what would your strapline be? No strapline, just a

large logo.

Lowdown A gifted and convivial account man deemed to be one of the best

new-business magnets in town.

Lund combines business insight with a strong sense of fairness. He loves

monitoring the markets and always has a wider perspective on networks'

strengths and weaknesses. He is also a fantastic golfer, playing off

scratch when he's at his best.

LYLE, DOMINIC

Job Director-general, the European Association of Communications

Agencies.

Company The European Association of Communications Agencies, 152

Boulevard Brand Whitlock, Brussels.

Work tel 00 32 2 740 0710.

Born 6 March 1949.

Place of birth London.

Lives Brussels, Belgium.

Family Wife: Vyvyan Mackeson Lyle.

Career milestones 1973: opened Paupers Restaurants in London. 1976:

joined Tate & Lyle as European sales representative, based in Frankfurt.

1978: sales and marketing manager Europe for Tate & Lyle. 1980: joined

Cameron Choat & Partners (now Nexus PR) as account executive. 1985:

director of CC&P. 1992: joined Countrywide Communications as director.

1994: founded Countrywide Porter Novelli Brussels office. 1998: joined

board of Porter Novelli International. 2000: merged Porter Novelli

Brussels with Ellips Communications to form Belgium's number-one PR

agency. 2000:chairman of Porter Novelli's European technology practice.

2002: director-general of EACA.

What one principle in life do you live by? Do unto others as you would

be done by.

What advice would you give someone wanting to follow in your footsteps?

Life is full of the strangest opportunities - don't discard openings

because they don't seem at first to be exactly what you want. Oh - and

always carry an umbrella!

Your alternative career? Owned a restaurant.

Name your three closest friends in the business Eric Kuhn at Porter

Novelli, Paris. Amanda Cryer at Nexus PR, London.

Favourite consumer magazine House & Garden.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph, The Times crossword.

Favourite TV programme University Challenge.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Go to the gym, listen to Puccini, garden.

What is your greatest extravagance? Eating in expensive restaurants.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "Out of the strong came

forth sweetness."

Lowdown Advertising stands or falls on its ability to negotiate its way

through the European legislation maze. With Lyle, the industry has a

graceful but firm hand fighting its corner.

M

MACAUSLAN, HARRY

Job Worldwide account director, Diageo, Leo Burnett.

Company Leo Burnett, Warwick Building, Kensington village, Avonmore

Road, London W1.

Work tel +44(0)20 7751 1800

Born 2 October 1956.

Place of birth London.

Lives South-west London.

Family Wife, Fiona. Children, Clare, Sam, James.

Career milestones Monthly pay.

What one principle in life do you live by? I can't bring myself to write

some fatuous new-age twaddle. Use any combination of "love",

"consideration", "learning", "growth" and make it up yourself.

What advice would you give someone wanting to follow in your footsteps?

Look under "H" for Hornby and take the measure of his shoe size.

Your alternative career? Keeping knocking on the door and writing

begging letters.

Name your three closest friends in the business Sorrell, Levy and Wren.

Favourite consumer magazine Frieze.

Favourite business magazine That'll be Campaign, won't it?

Favourite newspaper They all make me angry.

Favourite TV programme Pimp My Ride.

Favourite radio programme Front Row.

How do you unwind? Sniffing pencils in Green & Stone on the King's Road.

What is your greatest extravagance? Propping up Savile Row.

Name one thing about yourself that might surprise others My favourite TV

programme.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown Perhaps the most chivalrous adman you could ever hope to meet,

MacAuslan seemed to be a JWT lifer until his fall-out with its CEO Simon

Bolton. An excellent client person, his gentlemanly manner has earned

him many admirers in the industry on the client and agency side.

MACDONALD, CHRIS

Job Managing partner, business and commercial development, Rainey Kelly

Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7611 6865.

Born 13 March 1967.

Place of birth Oxford.

Lives London.

Family Wife, Sarah. Three children, Georgina (8), Max (5) and Isadora

(1).

Career milestones 1990: graduate trainee at DMB&B. Spent three years on

Procter & Gamble. Moved to Lowe Howard-Spink, working on Vauxhall.

Campaign golds for anti-drink drive campaign and Cannes gold for Tigra

poster. Moved to Publicis as board account director on Coca-Cola and

relaunched it in Russia. 1999: promoted to head of account management.

2000: joined RKCR/Y&R as managing partner with responsibility for group

of accounts including Virgin Mobile and Lloyds TSB. With fantastic teams

we won, among others, Cannes silvers for The Times' "banana" and

"bottle" TV. Virgin Mobile won best telecoms Marketing Week

effectiveness award. 2003: given responsibility for agency's

new-business

and marketing.

What one principle in life do you live by? Be honest.

What advice would you give someone wanting to follow in your footsteps?

Work with the best people you can and never stop trying to make the work

better. Don't be afraid to challenge peers and clients. Be passionate

and have fun.

Your alternative career? Journalist.

Name your three closest friends in the business Have many friends in the

business and it is too difficult to name just three.

Favourite consumer magazine The Sunday Times Magazine.

Favourite business magazine Campaign, of course.

Favourite newspaper The Times.

Favourite TV programme The West Wing.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Watching my son play football. Eating and drinking

with friends.

What is your greatest extravagance? My children.

Name one thing about yourself that might surprise others

I auditioned to be a kids' game show host.

If you were an ad, what would your strapline be? "Passionately

in pursuit."

Lowdown Bespectacled and somewhat eccentric, MacDonald is part of the

ambitious younger generation of RKCR managers that will get a chance to

shine as MT Rainey and Jim Kelly move out. Of course, his favourite

media are News International titles - it is a client, after all.

MACKENZIE, AMANDA

Job Vice-president marketing EMEA, Hewlett Packard.

Company Hewlett Packard, 88 Wood Street, London EC2.

Work tel +44(0)1344 366 927.

Born 6 December 1963

Place of birth Wakefield, West Yorkshire.

Lives Wandsworth Common, London.

Family John, Alice and

Jacob Poorta.

Career milestones Psychology degree; 12 years in advertising; marketing

director of Air Miles; group marketing director of BT. Fellow of the

Marketing Society.

What one principle in life do you live by? Grace and wisdom.

What advice would you give someone wanting to follow in your footsteps?

The name of a local psychiatrist.

Your alternative career? Medicine.

Name your three closest friends in the business Rebecca Morgan at BT.

Jan Gooding at BT. Nick Morgan.

Favourite consumer magazine House & Garden.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Week.

Favourite TV programme Undisclosed.

Favourite radio programme The 6pm slot on Radio 4.

How do you unwind? Forgetting myself with the piano .

What is your greatest extravagance? A passion for afternoon tea.

Name one thing about yourself that might surprise others Despite

considerable

effort, no-one ever seems to

be surprised.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A job switch from one monolithic corporation to another has not

dimmed MacKenzie's passion for life on the client side. Speaking to an

audience of Nabs trainees this year, she was at pains to point out the

reality of client life: that advertising takes up a mere fraction of the

piece.

MACKENZIE, KELVIN

Job Chairman and chief executive, talkSPORT.

Company TalkSPORT, 18 Hatfields, London SE1.

Work tel +44(0)20 7959 7800.

Details Not supplied.

Lowdown MacKenzie's continued mischief making over radio audience

measurement has provided constant entertainment. However you measure it,

his talkSPORT station is increasingly successful in winning a

predominantly male audience.

This article was first published on Campaign