This week: Marketing news from the national press

Total, the French oil firm, is developing a campaign to combat allegations of corruption and criticism of its environmental record. Sunday Express

The Atkins diet's popularity is on the wane. UK sales of the diet book have fallen to a tenth of a year ago, when 110,000 copies were sold in a single week. In the US the number of people on the low-carb diet has fallen from 9% of the population to 4%. The Daily Mail

Sephora, the 10-store perfume chain owned by LVMH, is closing in the UK. It had been trying to sell the business as a going concern, but the stores are now likely to be sold piecemeal. Sunday Express

Jill Halfpenny, the winner of BBC One reality show Strictly Come Dancing, has been offered TV and advertising deals that could earn her £1m in 2005. The Sun

Ferrari, BMW and DaimlerChrysler are among a group of car makers threatening to set up a rival series to the Formula One championship in the next couple of years. Independent on Sunday

BSkyB is set to win the coverage rights for England's home cricket Test matches between 2006 and 2009, with a bid worth £60m a year. Financial Times

Saga is considering an entry into the mobile phone market. It has held talks with network operator mmO2 about a joint venture. It already sells home phone services through a partnership with BT. The Daily Mail.

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