Carat lands £7.5m Alliance & Leicester press account

Daniel Farey-Jones, brandrepublic.com, Wednesday, 15 December 2004, 11:00am,

LONDON – Alliance & Leicester has appointed Carat Direct Communications to handle its £7.5m press planning and buying account.

The business will transfer from MediaVest Manchester, which has retained the £8m television account after Alliance & Leicester's review.

MediaVest Manchester also handles below-the-line media including inserts, direct marketing and online business, totalling £20m, which was not part of the review.

Stephen Leonard, Alliance & Leicester director of brand marketing and e-commerce, said: "We have taken a decision to work with the agencies that can deliver the optimum performance for each media."

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This article was first published on brandrepublic.com