Investment in programme strategy: fewer repeats

This will see a possible end to makeover shows such as 'Changing Rooms', which the BBC has been strongly criticised for in recent times.

Thompson said that audiences wanted the BBC to raise its game and see the BBC focused on excellence, which gives the public more quality, more ambition, more depth than they get from any other broadcaster.

"They look to us for the 'commanding reputations' of broadcasting. This is where the greatest efforts and our biggest investment should go. This is the content that will really stand out in the fragmented digital future," he said.

Thompson said that investment will be made in: original British drama and comedy across radio and television; origination budgets for the successful CBBC and CBeebies channels; BBC Four; music, including a new pan-BBC music strategy and the Alternative Proms as a contemporary contrast to the classical festival; specialist factual and interactivity; original journalism, enhanced news gathering and current affairs on BBC One, with more money and slots for Panorama and enhanced presence in the Middle East and across the Islamic world; sporting and national events; extending the impetus behind documentaries and the Arts, especially on BBC One and Two; more ambitious content on radio and in new media.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

This article was first published on brandrepublic.com