Stroke Association targets corporate support with Feel

Daniel Farey-Jones, brandrepublic.com, Tuesday, 30 November 2004, 7:00am,

LONDON – The Stroke Association, the charity dedicated to helping those who have suffered strokes and their carers, has hired integrated creative agency Feel to work with on a consultancy basis.

Feel will help The Stroke Association with its corporate fundraising pitches and boost awareness of the charity in the key corporate market.

Clare Nice, corporate fundraising manager at The Stroke Association, said: "Feel's fresh, strategic, creative approach and its understanding of brands will help to raise awareness of our cause in the corporate arena."

The news came as Feel appointed a new strategic planner, Marcus Warry, who joins from charity specialist agency Bluefrog, and WWAV before that.

Warry will work across Feel's charity and other accounts, which include RNID, Alcohol Concern, More Th>n insurance, and Yo! Sushi.

Feel managing director Stephen Chandler said: "Marcus brings a lot of specialist experience and also strengthens our strategic approach with his planning credentials. He's got a very sharp planning brain to match his natural account handling skills but, best of all, he's very enthusiastic, and a nice guy to boot."

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This article was first published on brandrepublic.com

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