JCPR in Daisy & Tom push
PR Week UK, Friday, 19 November 2004, 12:00am,
Jackie Cooper PR is handling a pre-Christmas consumer PR push to promote Chelsea Stores’ children’s retail chain Daisy & Tom.
The agency is targeting the print and broadcast media as it seeks to boost sales of Daisy & Tom’s Christmas gifts. The campaign is seeking to drive footfall at Daisy & Tom’s five UK outlets in Chelsea, Manchester, Chester, Bluewater (Kent) and Guildford – and boost usage of its website.
Stores stock childrenswear, prams, pushchairs, nursery furniture and christening gifts. The chain was founded in 1996 by retail guru Tim Waterstone.
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