The two will work across all group businesses, spanning list broking and list management, database bureau services and direct mail print and fulfilment.
Ross joins Lloyd James after spending the last five years as sales and marketing director in the Netherlands selling one-to-one marketing into blue-chip pan-European clients and a wealth of direct mail and B2B CRM experience.
Patterson has worked in direct mail production since 1986 as sales director at Halligans in Bromley. For the last few years, he has worked in the litho printing area, and has now returned to DM by joining Lloyd James Direct Mail in Sidcup, Kent.
Lloyd James said the expansion came at a time of sustained company growth and follows the firm's move into the colour digital printing space after demands from clients.
Jo Lloyd, group sales directors, said: "The expertise that David and Lionel have of direct mail production and one-to-one marketing will be invaluable to us as we promote the digital business and push out the full range of group services, continuing our ambition to become the largest independent direct mail service provider in the UK."
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