Russian student body presents branding lectures
Sovetnik Online, Moscow, PR Week UK, Friday, 22 October 2004, 12:00am,
The Russian Association of Public Relations Students (RASSO) has announced it is to present a series of English-language lectures on branding.
The course consists of five lectures, hosted by president of the Russian division of Nestle Foods, Hans Guldenberg. Lectures will cover basic theories of global and local brand management, as well as case studies from Nestle.
Guldenberg is deputy chairman of RusBrand, a society of around 50 Russian and international trademark holders.
RASSO members can apply for advance registration at rasso@rasso.ru.
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