Yahoo! takes its arrows to streets
Richard Cann, PR Week UK, Friday, 10 September 2004, 12:00am,
Yahoo! is unleashing a guerrilla marketing assault on the streets of London this month to raise the profile of its search engine.
Following a competitive pitch, Bite Communications will manage a PR drive that sees giant purple arrows appear at various events.
The arrows will target commuter areas and trendy bars, pointing to targets with key search phrases such as ‘highflyer’, ‘quick snog’ and ‘beer goggles’.
It will also provide consumer media with research on search engine usage, such as the fact that women give-up more easily than men.
Share this story
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- Google 'on front foot' with Eric Schmidt column on tax issue
- HTC seeks agency help for flagship HTC One handset
Most commented
