NEWS: Cowan Kemsley nets Bellway Homes branding account

Cowan Kemsley Taylor has won the pounds 2 million Bellway Homes account

after a final head-to-head contest against Mitchell Patterson Aldred

Mitchell.

The national property developer has consolidated the advertising for its

five Southern regions into one agency for the first time. Advertising in

the South has previously been divided among local agencies, with Robert

Day Associates of Colchester handling the bulk of the business.

Fresh advertising from Cowan Kemsley Taylor, which beat three other

agencies, breaks this month in the local and regional press, with a new

endline: ‘Every location is unique, every home different.’

Bellway has traditionally concentrated on tactical ads, but Geoff

O’Connell, its marketing director, wants the new brand advertising to

transcend the mundane standards of the sector.

Paul Cowan, managing partner of Cowan Kemsley Taylor, said: ‘In a market

sector where much of the advertising is insipid, it is wonderful to find

a client that wants distinctive creative work.’

Pattison Horswell Durden has been appointed to handle the media in the

South.

Bellway is one of the UK’s largest housebuilders, and operates in 12

regions around the country. The Northern region, with a spend of pounds

4 million, remains with a number of local agencies.

This article was first published on Campaign