Mitsubishi appoints Domino Systems to online task

Domino will provide technical, design and strategic expertise to help Mitsubishi maximise the usability of its website.

Domino has already demonstrated its capabilities with the Mitsubishi Colt microsite, which has been an integral part of the marketing campaign for the model.

Emma Cox, the digital media controller at Mitsubishi Motors, said: "We were impressed by the ability to execute and the overall vision presented by Domino and we are delighted to be developing a strong partnership.

"They have already made strong recommendations to help us take the Mitsubishi Motors website forward from a brand and technical point of view."

Nick Mayhew, the managing director of Domino, said: "We are excited about bringing new ideas and experience to build a benchmark site in the industry."

Mitsubishi recently launched its largest multimedia campaign -- comprising direct mail, PR, media, online and cinema advertising -- to promote the Colt. Media was planned and bought by Manning Gottlieb OMD.

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