Calvin Klein PRO joins Estee Lauder
Lynne Roberts, PR Week UK, Friday, 20 August 2004, 12:00am,
Estee Lauder has hired Calvin Klein Cosmetics PR manager Trudi Collister to oversee PR in the UK and Ireland for its Aramis and Designer Fragrances arm.
Her initial task will be to manage the September launch of True Star, a Tommy Hilfiger fragrance for women fronted by Beyonce. This will be followed by a new DKNY fragrance in February.
Collister replaces Kristina Court as comms manager on 15 September. She will head a team of three, reporting to general manager Tony Measom.
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