Electronic Arts in corporate PR push
Tom Williams, PR Week UK, Friday, 06 August 2004, 12:00am,
Videogames maker Electronic Arts is launching a corporate communications drive in a bid to boost awareness of its brand among European businesses and consumers.
EA Europe comms director Tiffany Steckler, who took up the role six months ago, has appointed Weber Shandwick’s technology division to handle the PR push.
‘This is very much about communications around the company itself,’ said Steckler. ‘We haven’t had anyone look at corporate communications before.’
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