Chupa Chups links with Coty for perfume range

The brand has teamed up with cosmetics firm Coty to launch the range, which will be called the Chupa Chups I Love Me collection.

The line will comprise four variants: Pop Vinyl, Night Fever, Soul Shine and Urban Groove. Each fragrance will be available both as a body spray, priced £1.99, and an eau de parfum retailing at £9.95. The range will be sold in Boots and Superdrug from September.

Packaging will feature a character called the Chupette girl, who will also appear in a pre-Christmas print ad campaign. This activity will be supported by a website at www.iloveme.com.

Chupa Chups decided to extend into fragrances to capitalise on its emotional appeal. Shifting 5bn units a year, it is the world's best-selling lollipop.

The Chupa Chups brand was founded in Barcelona in 1958 by Enrique Bernat.

Its logo was designed by surrealist artist Salvador Dali in the late-60s.

The company created a UK subsidiary in 1983 to market and distribute its products. Its lollipops are sold in 150 countries.

Coty already produces cosmetics for brands including Adidas, for which it also makes a range of fragrances.

This article was first published on Marketing