The Top 150 PR Consultancies 2004: Top Performers

HIGHEST FEE INCOME PER HEAD IN THE TOP 100

Rank Company Fee per head Fee income Staff

(pounds) (pounds)

03 02 %chge 03 03

1 M: Communications 180,000 0 - 3,060,000 17

2 Rainier PR 139,912 119,617 17 1,259,208 9

3 Fox Parrack Hirsch 116,666 108,150 8 1,050,000 9

4 Galliard Healthcare

Communications 112,013 106,808 5 2,464,283 22

5 Grandfield 109,711 110,320 -1 1,316,526 12

6 Ashley

Communications 107,181 122,825 -13 1,071,806 10

7 Edelman 106,168 119,370 -11 10,935,349 103

8 Lawson Dodd 103,788 85,085 22 1,453,034 14

9 Sinclair Mason 103,708 85,528 21 1,555,620 15

10 BMA Communications 103,110 129,689 -20 2,268,409 22

Taken from the top 100 agencies

- Rainier PR saw its fee income per head jump 17 per cent from £119, 617 to £139, 912

- Lawson Dodd increased fee income per head by 22 per cent. Consumer PR

accounts for 30 per cent of business

TOP PERFORMERS OVER 5 YEARS

Rank Company % Growth Fee income Fee income

5 years %per 03 (pounds) 02 (pounds)

yr*

1 Haslimann Taylor 360@04 36 1,404,131 1,127,308

2 Media Strategy 327@29 34 924,208 650,000

3 Henry's House 299@56 32 1,097,352 1,051,750

4 Lighthouse PR 291@24 31 883,144 764,749

5 The ITPR Group 253@06 29 1,284,842 881,489

6 Shine

Communications 213@44 26 1,806,810 1,501,567

7 Atlas

Media Group 208@97 25 1,551,020 1,318,567

8 Strategy

Communications 167@93 22 1,242,446 1,008,063

9 Portfolio Group 158@15 21 3,782,954 3,963,847

10 Eulogy! 158@07 21 1,196,724 1,202,181

Rank Company Fee income Fee income Fee income

01 (pounds) 00 (pounds) 99 (pounds)

1 Haslimann Taylor 866,736 483,261 305,218

2 Media Strategy 480,000 456,000 216,294

3 Henry's House 707,820 476,498 274,638

4 Lighthouse PR 799,964 479,142 225,728

5 The ITPR Group 864,484 744,839 363,918

6 Shine

Communications 1,191,580 962,590 576,437

7 Atlas Media Group 1,006,966 684,324 501,998

8 Strategy

Communications 628,185 503,206 463,715

9 Portfolio Group 2,992,229 2,604,277 1,465,389

10 Eulogy! 1,189,965 503,206 463,715

Taken from the top 100 agencies that have shown consistent growth over

the past five years. *Compound growth

- Seven of the top performers over five years are based in London

- Almost half of second-placed Media Strategy's fee income derives from

healthcare PR

FASTEST-GROWING AGENCIES IN THE TOP 100

Rank Company Total PR income (pounds) Staff

03 02 % chge 03 02 % chge

1 Brazen 939,426 438,173 114 25 15 67

2 Red Door

Communications 1,828,725 904,547 102 23 15 53

3 Resolute

Communications 1,088,819 581,893 87 14 12 17

4 Four

Communications 1,834,723 982,271 87 26 16 62

5 Cairns

& Associates (UK) 1,176,965 700,245 68 14 12 17

6 Medicom Group 1,667,800 1,020,480 63 20 20 0

7 Green Issues

Communications 1,613,966 1,029,949 57 19 12 58

8 Brands2Life 2,034,126 1,332,303 53 29 22 32

9 Geronimo

Public Relations 2,826,730 1,903,577 48 38 27 41

10 Salt 854,892 577,700 48 9 6 50

Rank Company Clients

Retainer Project

1 Brazen 25 3

2 Red Door Communications 14 -

3 Resolute Communications 10 5

4 Four Communications 25 6

5 Cairns & Associates (UK) 11 4

6 Medicom Group 3 18

7 Green Issues Communications 1 95

8 Brands2Life 26 3

9 Geronimo Public Relations 13 6

10 Salt 9 8

Taken from the top 100 agencies

- One third of the fastest-growing agencies are new entries to the

league tables

- Geronimo PR has boosted staff numbers by 11 in the past year