MEDIA: SPOT THE SPOT COMPETITION

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

1 TVR

How many women TVRs will this timing deliver?

Date: 9 December

Time: 10.15pm

Channel: ITV Network

Programme: Robocop 2

2 Conversion

What will be the conversion from men to ABC1 men?

Date: 10 December

Time: 8pm

Channel: BBC1 Network

Prog: Sports Review of the Year

3 Share of viewing

What will be the HWCH share of total viewing for this timing?

Date: 9 December

Time: 8.15pm

Channel: Channel 4 Network

Prog: Mutiny on the Bounty

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Answers to week six questions:   TVR     Conversion     Share of viewing

                                (12.7)    (123.3)            (40.4)

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Rank  Rank  Agency              Est.    Est.    Est.    Points    Total

last  this                                              this      points

week  week                                              week

 1     1    BMP Solutions        12.0   116.0    46.0    27.4     149.4

            in Media

 2     3    CIA Media Solutions   9.5    93.0    40.0    24.9     143.2

 3     2    The Media Centre     13.5   106.0    25.0    24.2     142.8

 4     8    Mediastar            10.4   102.0    39.3    26.2     140.5

 5     7    The Media Business   10.0    98.0    41.0    25.7     140.4

 6     4    John Ayling          18.0   100.0    33.0    22.1     140.1

            and Associates

 7     -    Young and Rubicam    11.0   111.0    32.0    25.6     139.7

 8    10    Abbott Mead Vickers  13.7    92.0    37.0    25.9     139.6

            BBDO

 9     5    McCann-Erickson      15.0    66.0    40.0    23.5     139.1

10     9    J. Walter Thompson   14.0    98.0    30.0    24.3     138.3

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This article was first published on Campaign