NEWS: Faulds retains tourist task

Faulds Advertising has held on to the pounds 3.5 million Scottish

Tourist Board account, triumphing in a neck-and-neck pitch against its

arch-rival, the Leith Agency.

The original pitch-list included a London agency, Collett Dickenson

Pearce, as well as McCann-Erickson Scotland, Morgans and the two front

runners.

Ian McAteer, the new-business director of Faulds, said: ‘The STB is such

an important account - it is the jewel in the Scottish crown, and we

love it. We are delighted and relieved to have kept it.’

Faulds’ new contract with the STB starts in April next year. Although

the agency’s work will continue on a similar theme, the strategy is

expected to be modified slightly. New creative executions will appear

during the spring.

The STB was due to call a statutory review a year ago, but delayed the

process until this summer because it wanted to evaluate the success of

Faulds’ ‘When will you go?’ TV work. There have also been personnel

changes at the STB, which contributed to the decision to postpone.

McAteer stressed that Faulds had taken nothing for granted. ‘Everyone

pitching stood a chance, and we had no idea what the other agencies

would do - we are celebrating this win, it is a great Christmas

present,’ he said.

This article was first published on Campaign