TOP 300 AGENCIES: Business to business agencies

TOP 20 BUSINESS-TO-BUSINESS AGENCIES - Ranked by Declared Income
Rank Agency Declared Declared Accounts Staff % of
 income billings held business
 (pounds m) (pounds m) to
 business
1 McCann-Erickson Business
 Comms* 8.10 30.78 36 44 100
2 Banner Corporation** 5.70 20.30 19 77 100
3 Tidalwave* 3.71 6.38 11 53 95
4 AGA 3.44 22.89 50 30 80
5 Wyatt International* 3.01 20.08 50 38 85
6 Ogilvy Primary Contact** 2.90 19.10 21 45 75
7 Hunter Lodge Design 2.52 2.52 32 28 98
8 Hunterskil Howard* 2.24 3.38 54 56 100
9= Anderson Baillie* 2.00 2.20 20 22 100
9= IAS Marketing and
 Communications* 2.00 13.50 28 50 100
11 Torch B2B* 1.95 2.50 6 9 75
12 Marten Gibbon Associates 1.80 11.50 28 20 99
13 HPS Group 1.71 3.48 43 30 75
14 Base One* 1.56 2.78 33 30 90
15 Fox Parrack Hirsch 1.34 9.01 15 26 95
16 Jellybean 1.20 1.40 15 12 90
17= Barrett Howe 1.10 1.70 41 20 100
17= RFA Advertising 1.10 1.70 23 14 100
17= Richardson Carpenter* 1.10 2.00 30 18 99
20 CIB 0.95 1.68 45 18 100


Footnote: Agencies were contacted via the IPA and Association of
Business to Business Agencies (ABBA) at the end of 2003 and asked to
declare income, billings and number of accounts held, staff numbers and
what percentage of their income was business-to-business activity. Only
agencies with 75 per cent or more business-to-business income have been
included in this table.
** Income and billings for Banner Corporation and Ogilvy Primary Contact
are Campaign estimates.
*ABBA members.

This article was first published on Campaign