TOP 300 AGENCIES: The top 30 agencies

CAMPAIGN'S TOP 30 UK AGENCIES - Ranked by Nielsen Media Research
Billings
Rank Rank Agency Billings Billings Year on
2003 2002 year ending year ending year
 Dec 03 Dec 02 % change
 (pounds m) (pounds m)
1 1 Abbott Mead Vickers BBDO 349.96 341.17 2.57
2 2 McCann-Erickson Advertising 302.56 298.50 1.35
3 7 J. Walter Thompson 286.18 244.87 16.86
4 6 Publicis 279.77 250.34 11.75
5 4 Ogilvy & Mather 253.24 273.36 -7.36
6 15 Euro RSCG London 237.53 221.11 7.42
7 11 TBWA\London 236.98 172.17 37.64
8 5 M&C Saatchi 232.78 251.45 -7.42
9 3 Lowe 219.45 274.89 -20.17
10 8 Saatchi & Saatchi 212.58 234.30 -9.27
11 18 Leo Burnett 208.47 253.79 -17.85
12 10 Rainey Kelly Campbell
 Roalfe/Y&R 186.71 177.46 5.21
13 14 Grey Worldwide London 176.95 151.36 16.90
14 14 DDB London 175.52 170.73 2.80
15 17 Bartle Bogle Hegarty 141.79 133.56 6.16
16 15 WCRS 139.32 155.28 -10.27
17 26 Mother 98.64 37.55 162.63
18 11 Bates UK* 94.78 183.29 -48.28
19 20 DLKW & Partners 88.68 62.74 41.34
20 18 Banks Hoggins O'Shea/FCB 83.22 86.14 -3.39


21 19 HHCL/Red Cell 72.82 75.49 -3.54
22 21 Mortimer Whittaker
 O'Sullivan 70.93 57.89 22.52
23 45 Clemmow Hornby Inge 50.04 20.94 138.93
24 24 CheethambellJWT 47.46 39.16 21.21
25 23 St Luke's 43.57 42.97 1.40
26 37 Vallance Carruthers
 Coleman Priest 43.07 29.02 48.40
27 40 Miles Calcraft Briginshaw
 Duffy 40.68 25.15 61.74
28 38 PWLC 40.61 28.76 41.17
29 22 Wieden & Kennedy 37.17 53.38 -30.36
30 25 Leith Agency 36.66 38.52 -4.83
Rank Rank Agency TOP THREE SPENDING CLIENTS
2003 2002 (in order of spend)
1 1 Abbott Mead Vickers BBDO British Telecom, Sainsbury's
 Supermarkets, Homebase
2 2 McCann-Erickson Advertising L'Oreal Golden, Nestle,
 Unilever Ice-Cream & Frozen
 Foods
3 7 J. Walter Thompson Vodafone, Boots The Chemists,
 Lever Faberge Home Care
4 6 Publicis Renault UK, Asda Stores,
 L'Oreal Golden
5 4 Ogilvy & Mather Ford Motor Company, Mattel,
 Lever Faberge Personal Care
6 15 Euro RSCG London Citroen, Peugeot Motor
 Company, Argos
7 11 TBWA\London Hutchison 3G, Nissan Motor,
 News International Newspapers
8 5 M&C Saatchi PC World Computer Superstore,
 Currys Group, British Airways
9 3 Lowe Tesco, Vauxhall Motors, HSBC
 Bank
10 8 Saatchi & Saatchi Procter & Gamble, Toyota, T-
 Mobile Network
11 18 Leo Burnett McDonald's, Procter & Gamble,
 Fiat Auto
12 10 Rainey Kelly Campbell Marks & Spencer, Lloyds TSB,
 Roalfe/Y&R United International Pictures
13 14 Grey Worldwide London Procter & Gamble, Nokia,
 Masterfoods
14 14 DDB London Volkswagen, Dell Computer
 Corporation, Johnson &
Johnson
15 17 Bartle Bogle Hegarty Barclays Bank, Woolworths,
 Audi
16 15 WCRS BMW, Camelot Group, The
 Number 118 118
17 26 Mother Orange, Egg, Diageo
18 11 Bates UK* -
19 20 DLKW & Partners Vauxhall Motors, Halifax,
 Burger King
20 18 Banks Hoggins O'Shea/FCB SC Johnson Wax, Samsung,
 Associated Newspapers
21 19 HHCL/Red Cell British Sky Broadcasting,
 Iceland Frozen Foods, Alfa
 Romeo
22 21 Mortimer Whittaker Direct Line Insurance,
 O'Sullivan America Online, Silentnight
23 45 Clemmow Hornby Inge Expedia Travel, Telegraph
 Newspapers, British Gas
24 24 CheethambellJWT Reckitt Benckiser, Caudwell
 Communications, Time
 Computers
25 23 St Luke's British Telecom, Clarks
 International, COI
 Communications
26 37 Vallance Carruthers O2, ING Direct, Appletiser
 Coleman Priest
27 40 Miles Calcraft Briginshaw COI Communications, P&O
 Duffy Princess Cruises, McNeil
28 38 PWLC DFS Furniture, Alliance &
 Leicester, Floors 2 Go
29 22 Wieden & Kennedy Honda, Nike, Loot
30 25 Leith Agency Coors Brewers, Standard Life
 Assurance, Green Isle Foods
NOTE: Rankings and billings have in some cases been affected by merger
activity. Hence, some 2002 rankings and billings differ from those
listed in last year's Top 300 Agencies report.
acquisition of Cordiant by WPP. Bates work was running at the end of
2003, hence the agency's listing..

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