BBC licence fee should be cut Elstein tells the Tories
Staff,, brandrepublic.com, Tuesday, 24 February 2004, 2:00pm,
LONDON – The BBC licence fee should be cut and the BBC broken up, former Five chief executive David Elstein has told the Conservative Party, which has yet to make up its mind on what it thinks the future holds for the corporation.
Elstein, who headed the Broadcasting Policy Group review panel convened by the Conservative Party, has suggested a "spectrum tax" that could provide a pot of money to fund public service broadcasting. Commercial producers, including Endemol or Hat Trick, or broadcasters such as Five, ITV, Channel 4 could then bid for access to the fund.
It would do away with the £124 annual fee that every house pays, which generates £2.3bn for the BBC. It said the BBC should be run like Channel 4 and start subscriptions for some digital television channels.
However, the abolition of the licence fee in other countries has quickly led to poverty for public service broadcasters.
Elstein said radical change was needed for the charter review. "Arrangements devised in 1926 are not going to be capable of sustaining the world's most important broadcaster in the challenging times ahead," he said.
Ultimately, the report says the licence fee should be slashed to £50 before being abolished altogether, with some subscription charges introduced.
Elstein's report also recommended not renewing the BBC's Royal Charter, up for review in 2006. Instead, the BBC would be turned into a public corporation along the lines of Channel 4.
Other recommendations made by Elstein include the privatisation of some parts of the BBC, including its commercial arm BBC Worldwide.
The report was handed to the Conservatives today but the party said it is not bound by its findings.
It remains to be seen whether the Tories will adopt the review as policy. Other executives on the panel include: David Cox, the former LWT current affairs chief; Geoff Metzger, managing director of the History Channel; and television researcher David Graham.
Julie Kirkbride, the Conservatives' shadow culture secretary, said it would be examined in detail before any policy decisions were made.
At the same time, government television adviser Barry Cox is set to recommend that the BBC's access to state funding is becoming "more and more" absurd, according to a report in The Observer.
Cox, who is also deputy chairman of Channel 4, is to publish a pamphlet called 'Free for All?' this week through left-wing thinktank Demos, which will point out that while the licence fee has risen by more than 14% since 2001, during the same time ITV advertising revenues have fallen by over 6%.
He will say that in an age where people can increasingly pay to view the content that they want to watch, the idea of a compulsory tax to fund one station is absurd.
The current licence fee now stands at £116 annually. The corporation is under increasing pressure to fundamentally change the way it is run following the publication of Lord Hutton's report into the death of Dr David Kelly last month, which squarely blamed the corporation for a "defective" editorial system. Director-general Greg Dyke and chairman Gavyn Davies both resigned following its publication.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented





