ADWATCH: The weekly analysis of advertisement recall

 Last Account Agency/TV buyer %
 week
1 (3) Argos Euro RSCG Wnek Gosper Partners/MindShare 79
2 (1) B&Q J Walter Thompson/ZenithOptimedia 71
3 (5) Currys M&C Saatchi/Walker Media 70
4 (-) PC World M&C Saatchi/Walker Media 68
5 (-) Marks & Spencer Rainey Kelly Campbell Roalfe Y&R/ 67
 Walker Media
6= (6) Boots J Walter Thompson/MindShare 66
6= (7) Sainsbury's Abbott Mead Vickers BBDO/PHD 66
6= (8=) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 66
9 (-) McDonald's Leo Burnett/Starcom Motive 64
10 (-) WH Smith Abbott Mead Vickers BBDO/Starcom Motive 63
11 (-) Homebase Abbott Mead Vickers BBDO/PHD 61
12= (-) Comet Saatchi & Saatchi/ZenithOptimedia 60
12= (-) Nokia SEK & Grey/MediaCom 60
14 (-) DFS Phillipson Ward Longworth Camponi/ 56
 Brilliant Media
15 (-) Inland Revenue M&C Saatchi/Starcom MediaVest 46
 Tax Credits
16= (-) IKEA Karmarama+Outfit/MediaCom 45
16= (-) Velvet Toilet Fallon/Carat 45
 Paper
18 (-) Debenhams WCRS/Carat 43
19 (-) Birds Eye McCann-Erickson/Initiative Media 42
 Simply Fish
20 (-) Whiskas TBWA London/ZenithOptimedia 40
Adwatch research was conducted from December 5 to December 7 by NOP
Research Group (020 7890 9778) as part of a weekly telephone omnibus


survey among 461 adults. Copies of the Adwatch data and analysis are
available from Jane Husher at NOP. Advertisements were selected by
Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

This article was first published on Marketing