The results come in the wake of last week's news that the Greek National Tourism Organisation has appointed Team Saatchi to promote the country across Europe in 2004, with a nine million euro (£6.3m) integrated campaign (Marketing, December 11).
The marketing activity will attempt to persuade people to visit Greece next year. The survey showed that UK consumers are already considering a visit to the country because of the games. Of 973 people surveyed, 11% said they were considering a visit to coincide with the event.
But more than half of those considering a trip (53%) said they would have done so regardless of the Olympics.
Next year the Olympics will be held in Athens. Would you consider going
on holiday to Greece to coincide with them?
Don't know 6%
If you are considering going to Greece, would you have gone there for
your holiday if it weren't for the games?
Don't know 10%
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This article was first published on Marketing