Alan Whicker to star in TV ad campaign

Marketing, Thursday, 18 December 2003, 12:00am,

Alan Whicker, the presenter of iconic TV travel show Whicker's World, is the star of a TV ad campaign for online travel firm Travelocity in the first creative work for the brand from Miles Calcraft Briginshaw Duffy. One 40-second and three ten-second executions air from January 5. One shows a frazzled-looking office worker sitting at her desk. She opens a drawer, hears the Whicker's World theme tune and finds Whicker inside, explaining to her how Travelocity can help her jet out of there. The scene switches to a Tokyo sushi bar, where he appears on a conveyor belt in front of an English couple and salutes them for choosing Travelocity. Media was planned and bought by Klondike and Universal McCann respectively.

This article was first published on Marketing

Online PR Manager- Exciting Online Content Marketing Co- up to £45,000 Cedar Scott
Up to £45,000 per annum, Central London
In-House Retail Brand - Internal Communication Manager 6 Degrees Talent Ltd
c£55k, Milton Keynes
Property PR & marketing Account Manager Halogen
£32,500 - £37,500, Central London
Senior Account Director - Consumer Health PR Futures
£55-£65k+package + bonus, London
Director of Media Relations British Bankers' Association
Competitive Salary + benefits, City of London