BRANDING BRIEF: Co-op adds new products to premium range

Marketing, Thursday, 18 December 2003, 12:00am,

The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington and Italian-style chicken fillets.

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