DIRECT BRIEF: BUPA joins forces with Ecelebrations

Marketing, Thursday, 18 December 2003, 12:00am,

BUPA, the private health firm, is joining forces with digital greeting publishing group Ecelebrations to raise money for Great Ormond Street Hospital. Donors are asked to log on to the BUPA-sponsored web site at www.merrychristmas.co.uk and pledge £5, with BUPA donating a further £1 on top.

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