THE A LIST: Part 3 of 11

CLIFT, SIMON

Current job: President, marketing, Unilever Home and Personal Care. +44

(0) 20 7822 5252

Details: Not supplied.

The lowdown: Clift is intuitive, unconventional and the foster father of

a Brazilian son. He speaks five languages and his passion for creativity

is widely respected. A Unilever lifer, he has worked all around the

world.

CLIFTON, RITA

Current job: Chairman, Interbrand. +44 (0) 20 7554 1000.

Details: Not supplied.

The lowdown: The immaculate former Saatchi & Saachi planning executive

is now the queen of the branding industry.

CLOW, LEE

Current job: Chairman and creative officer, TBWA\Chiat Day\Los Angeles.

Details: Not supplied.

The lowdown: Clow is one of the most admired, respected and envied

creatives in the advertising business. During his 27-year career at

TBWA\Chiat\Day, he has been responsible for some of the world's most

iconic commercials, including the classic Nike 'I love LA' ad with Randy

Newman and Apple's Orwellian '1984' ad (deemed by some as the best ad

ever). Despite becoming something of an advertising god, he manages to

retain his famous laid-back surfer-dude persona.

CLYDESDALE, DOUG

Born: Newcastle, 12 February 1957.

Family: Married to Jan; two children.

Lives: East Twickenham.

Education: Kings School Tynemouth; London University (Business Studies).

Current job: Managing director, brands and sales, Carlsberg-Tetley; +44

(0) 1604 668 866.

Salary: Enough to buy a round of Carlsberg, not enough for a yacht in

the south of France.

Career highlights: 1988, marketing director, KP Foods; 1993, chief

executive, Golden Wonder Goods Group.

Proudest achievement: Launch of McCoys crisps (the first big innovation

in traditional crisp markets).

Professional organisations: None.

Honours and awards: Still hoping.

Clubs: Solus Club; Lensbury Sports Club.

Hates: Sunderland AFC.

Loves: Newcastle United FC.

Admires: Sir Bobby Robson.

Favourite ad: 'Foreign legion', Nike.

Film: Shadowlands, Richard Attenborough.

Book: The Doors of Perception, Aldous Huxley.

Music: All Things Must Pass, George Harrison.

Hotel: Royal Mirage, Dubai.

The lowdown: A marketing chief with a thoroughbred career in FMCG

brands, Clydesdale saw a rapid rise as a beer big gun following his

promotion in 2002.

COCHRANE, POLLY CLARE

Born: London, 5 April 1964.

Family: Tom Sykes (partner); two children.

Lives: London W6.

Education: St Paul's Girls' School; University of Cambridge (MA

Architecture).

Current job: Director of marketing, Channel 4 Television. +44 (0) 20

7396 4444.

Salary: Not prepared to answer.

Career highlights: 1988, joined WCRS as a trainee account manager having

turned down a place at J. Walter Thompson (worked on Prudential and

Carling Black Label); 1990, joined Cowan Kemsley Taylor as account

director working on the launch of Vanity Fair in the UK; 1992, joined

Conde Nast to be the UK communications manager for Vanity Fair; 1993,

moved to Guardian Media Group as product manager on the relaunch of The

Observer (promoted to The Guardian development manager); 1996, moved to

five as marketing manager for the retuning and launch campaigns

(promoted to head of advertising and promotions); 1998, joined Channel 4

as controller of marketing (on and off air); promoted to managing

director of marketing, 4Creative and consumer products; promoted to

marketing director with additional responsibility for press and

publicity and the E4 and FilmFour marketing teams.

Proudest achievement: Retuning and launch campaigns for five; new

Channel 4 identity launched in 1999; launching 4Creative.

Honours and awards: 1997, RTS award for channel branding, five; 2000,

Media Week Brand of the Year, Channel 4; 2001, Superbrand award for best

logo development, Channel 4; 2002, D&AD silver for most outstanding TV

and cinema graphics, Channel 4; 2002, Campaign Media Awards, best media

and entertainment campaign, Channel 4 for Andy Warhol, best total

communications programme and media campaign of the year, Channel 4 for

Indian Summer; Promax awards for individual on- and off-air programme

campaigns too numerous to list.

Professional organisations: None.

Clubs: Soho House; Virgin Active.

Hates: Mediocrity.

Loves: Breaking the rules.

Admires: Single mums.

Favourite ad: 'Squirrel', Carling Black Label.

Film: Point Break, Kathryn Bigelow (when I've got 'flu).

Book: Rocket Countdown, Nick Sharratt.

Music: Tosca, Giacomo Puccini (with Maria Callas singing).

Hotel: Babington House, Somerset.

The lowdown: A natural juggler, Cochrane is a hard worker known for her

frankness. Proved she could hold her own in the media storm following

Channel 4's broadcasting of the Chris Morris Brass Eye spoof documentary

on paedophiles.

COLEBROOK, MILES

Born: Reading, Berkshire, 14 January 1948.

Family: Teresa Celdran (wife); three children; two step-sons.

Lives: Madrid; London; Oxfordshire.

Education: 1961-65, Shrewsbury School; 1976, Business School, Ann Arbor,

Michigan.

Current job: Group president, international, J. Walter Thompson. +44 (0)

20 7656 7000.

Salary: Not available.

Career highlights: All at JWT - joined JWT London in 1966 as a mailing

boy at 17; managing director, JWT London, 18 years later; worldwide

board in 1987; president, JWT Europe, 1988; international president,

1997 to present; major clients during career - Nestle, Diageo, Rolex.

Proudest achievements: Creating 'change' at JWT London with Allen Thomas

in the 80s; building JWT Europe; rebuilding JWT Asia-Pacific after the

region's 1997 economic collapse.

Honours and awards: None.

Professional organisations: IPA; Keepers of the Quaich.

Clubs: Montes; Club Nautico, Denia.

Hates: Undisclosed.

Loves: Shooting; rallying classic cars; skiing; cooking; travelling.

Admires: Mahatma Gandhi.

Favourite ad: 'Melting saucepan', Corning Vision.

Film: Lawrence of Arabia, David Lean.

Book: Anything by Ernest Hemingway.

Music: Anything by Wolfgang Amadeus Mozart.

Hotel: Amanpulo, Philippines.

The lowdown: Colebrook is a JWT lifer with the interests of the

network's big clients running through his veins. However, with

retirement looming, JWT is making way for younger managers.

COLEMAN, ADRIAN

Born: 10 October 1963.

Family: Parents; Kathryn (wife); three daughters.

Lives: Reigate, Surrey.

Education: Malvern College.

Current job: Partner, Vallance Carruthers Coleman Priest. +44 (0)20 7802

5803.

Salary: £125,000-£150,000.

Career highlights: 1990, board director IMP; 1993, partner at HHCL &

Partners; 2001, chief executive, AMD Group; 2002, founding partner,

VCCP.

Proudest achievements: Three daughters.

Honours and awards: Nothing of note.

Professional organisations: IPA member; The Marketing Society; ISBA.

Clubs: Royal and Ancient; St George's Hill; Royal Cinque Ports;

Bluebird.

Hates: Flannel.

Loves: Golf; cricket; tennis; reading; cocktails at 5.30pm.

Admires: Arnold Palmer.

Favourite ad: 'Debt in Venice', Stella Artois.

Film: Jean de Florette, Claude Berri.

Book: Brideshead Revisited, Evelyn Waugh.

Music: Scheherazade, Nikolai Rimsky-Korsakov.

Hotel: The Peninsula, Chicago.

The lowdown: Coleman is the kind of solid, dependable bloke you would

want behind a start-up agency - at VCCP he's affectionately known as

'The Chairman'. A fanatical golfer, he seems to have found his feet as

one of the founders of VCCP - corporate life at Chime was not his forte.

COLERIDGE, NICHOLAS DAVID

Born: London, 4 March 1957.

Family: David and Susan Coleridge (parents); Georgia Metcalfe (wife);

three sons; one daughter.

Lives: LondonW11; Chipping Norton, Oxfordshire.

Education: Eton College; Trinity College; Cambridge (Art History &

Theology).

Current job: 1991, managing director, Conde Nast Publications; 1999,

vice-president, Conde Nast International. +44 (0)20 7499 9080.

Salary: Deep secret.

Career highlights: 1986-1989, editor, Harpers & Queen; 1989, editorial

director, Conde Nast.

Proudest achievements: Infiltrating Prince Andrew's 21st-birthday ball

at Windsor Castle as a reporter for the Evening Standard disguised as a

chauffeur; going around the world in 78 days by train and boat as a

newspaper stunt; writing ten books including Godchildren, The Fashion

Conspiracy, Paper Tigers and With Friends Like These; helping to launch

Glamour and Conde Nast Traveller in Britain, helping save Tatler and

getting early into the internet; choosing some successful editors and

publishers and then keeping them; imprisoned in Sri Lanka for two weeks

as a war reporter; revealing in GQ that William Hague once drank 14

pints; climbing Mount Ararat.

Honours and awards: Young Journalist of the Year, British Press Awards;

Mark Boxer Lifetime Achievement Award.

Professional organisations: Chairman, British Fashion Council; Prince's

Trust Fashion initiative; board member, PPA; director, Comag.

Clubs: Mark's; Harry's Bar; Annabel's (disco); Bath and Racquets (gym);

George.

Hates: Long meetings and presentations.

Loves: Great journalism; fashion photography; gossip; quick decisions;

Indian miniatures; sunny holidays with old friends; Bloody Marys;

bullshots; undermining the competition.

Admires: David Bowie.

Favourite ad: Burberry series, Mario Testino.

Film: Barry Lyndon, Stanley Kubrick.

Book: He Knew He Was Right, Anthony Trollope.

Music: Song for Europe, Roxy Music.

Hotel: Cevigarh, Rajasthan, India.

The lowdown: Coleridge's slightly fey manner masks a razor-sharp brain

wrapped up with immaculate manners and oodles of old-world charm. His

name dropping isn't really what it seems - he really does know them all.

COLLIN, WILLIAM FLETCHER

Born: Normanton-on-the-Wolds, near Nottingham, 18 August 1967.

Family: Audrey and Tony Collin (parents); four brothers.

Lives: Hackney.

Education: Nottingham High School; Keble College, Oxford (Chemistry).

Current job: Partner, Naked. +44 (0)20 7336 8084.

Salary: Don't be nosey.

Career highlights: 1989, joined BMP DDB Needham as graduate trainee

account planner; 1994, founding member, BMP interaction; 1997, promoted

to board of BMP DDB; 1997, joined New PHD as communications strategy

director; 2000, left PHD with fellow directors John Harlow and Jon

Wilkins to found Naked Communications.

Proudest achievements: Naked did 'the treble' at the start of 2003 - it

was named Agency of the Year by each of Campaign, Marketing and Media

Week. Honours and awards 1992, IPA Advertising Effectiveness Award for

'Fry and Laurie' campaign for Alliance & Leicester; helping to create a

team that went on to win Campaign of the Year at the Campaign Media

Awards in 2001, a Cannes Lion in 2003 and Agency of the Year at the

Media Week Awards 2002.

Professional organisations: Member of Strategy Committee at the IPA.

Clubs: None.

Hates: Tidying my desk.

Loves: European holidays with as many castles, cathedrals and galleries

as possible.

Admires: Jeremy Paxman, one of Britain's treasures.

Favourite ad: 'Martians', Cadbury Smash.

Film: Brazil, Terry Gilliam.

Book: The Magic Blot, William Archibald.

Music: I am the Resurrection, Stone Roses.

Hotel: Hostal de los Reyes Catolicos, Santiago de Compostela, Spain.

The lowdown: Naked's secret weapon, Collin is all too often overshadowed

by his brasher fellow Naked founders. But ask those who've worked with

him and the consensus is that Collin gives Naked its intellectual

credentials.

COLLINS, DAMON

Born: London, 3 June 1966.

Family: Ron and Angela (parents); one brother; one sister; Gabriella

(wife); one son; one daughter.

Lives: Richmond, Surrey.

Education: Ibstock Place School; Ealing College of Higher Education

(Datec Diploma, Art and Design); Hounslow Borough College (BTec HND

Copywriting).

Current job: Creative director, Lowe & Partners. +44 (0) 20 7584 5033.

Salary: That of a creative director who started doing it in 2002.

Career highlights: 1999, at Abbott Mead Vickers, a woman telling me

she'd actually given up smoking as a result of seeing an HEA

anti-smoking ad I'd worked on; 2001, at Lowes, the whole front page of a

national newspaper taken up with a story about a campaign I'd worked on

(Heineken 'blackmail').

Proudest achievements: Children, Felix and Gigi Collins; completing the

New York marathon without walking at all.

Honours and awards: Second in the school father's race (would have been

first except for an interminable case of bronchitis).

Professional organisations: D&AD.

Clubs: None.

Hates: Losing stuff.

Loves: Finding stuff; winning stuff.

Admires: Woody Allen; Steven Spielberg; Stanley Kubrick; Dave Trott;

David Abbott; Paul Arden; Gabriella Collins.

Favourite ad: Volkswagen Beetle ad with the two rabbits.

Film: Something that Woody, Steve or Stan have done, undoubtedly.

Book: The Count of Monte Cristo, Alexandre Dumas.

Music: London Calling, The Clash.

Hotel: Hotel du Cap, Antibes. I've never stayed there but blimey it's

got a great pool, and with the right company? Nowhere better.

The lowdown: The son of the fearsome Ron Collins, the WCRS founding

creative partner. However, the Lowe executive creative director is no

chip of the old block. Charming, popular and possessed of an

unquenchable enthusiasm for what he does.

COOK, BARRY MARTIN

Born: Morden, Surrey, 22 March 1958.

Family: Betty Cook (mother); father deceased; Lisa Cook (wife); two

sons; one daughter.

Lives: East Molesey, Surrey.

Education: Woking Grammar; Guildford Technical College (Business

Studies).

Current job: Chairman and managing director, Leo Burnett London. +44 (0)

20 7591 9111.

Salary: Undisclosed.

Career highlights: 1979, joined Procter & Gamble as a salesman; 1980,

joined SJIP as a trainee; 1980-88, Holder and Scorah, Leagas Delaney;

Braybrooks and Garrett; 1988, joined Yellowhammer; 1990, became deputy

managing director of Yellowhammer; 1996, managing director at DMB&B;

2003, chairman and managing director at Leo Burnett.

Proudest achievements: To have been part of a team that produced the

Umbro campaign during the 90s; anti-drink drive 'Dave'; COI

Communications reading and literacy, COI nursing, COI social work; Fiat

'spirito di Punto'; Mars Maltesers and Revels; Littlewoods Pools, which

won five Cannes golds, two BTAA golds, four Campaign silvers as well as

picking up at D&AD, IPA, APG, while achieving the clients' objective.

Honours and awards: None.

Professional organisations: None.

Clubs: None.

Hates: Disloyalty; snobbery; trainers worn with suits.

Loves: My family; music; football; cooking; people who make me laugh.

Admires: My father.

Favourite ad: 'Points of view', The Guardian.

Film: The Deer Hunter, Michael Cimino.

Book: The Great Gatsby, F Scott Fitzgerald.

Music: What's Going On, Marvin Gaye.

Hotel: Hotel de Russie, Rome.

The lowdown: Cook's tracksuit manager style makes him one of adland's

most personable chiefs. His appointment as Leo Burnett's chairman after

its merger with D'Arcy cements his status as a well-liked leader.

Burnett's lynchpin on the COI business.

COTTER, MICHAEL MARTIN

Born: St Helens, 4 December 1953.

Family: Wife; two children.

Lives: Cheltenham, Gloucester.

Education: Grammar; St Helens; Imperial College (BSc and MSc Nuclear

Physics).

Current job: Former group chief executive, Saatchi & Saatchi. +44 (0) 20

7636 5060.

Salary: Personal information.

Career highlights: 1978, qualified as a chartered accountant for Coopers

and Lybrand; spent two years as an accountant in Bermuda; 1984, finance

director of Saatchi & Saatchi at the age of 31, when Saatchis was in

excess of 1,000 people.

Proudest achievement: Rugby sporting achievements.

Honours and awards: None.

Professional organisations: Institute of Chartered Accountants.

Clubs: Local golf; fishing; aerobics club.

Hates: Aloof and elistist attitudes.

Loves: My leisure time.

Admires: Some of my family and friends, who have made significant

achievements that I can relate to.

Favourite ad: The commercials that have the best financial return for

both agency and client.

Film: Top Gun, Tony Scott.

Book: I only read the daily newspapers.

Music: Jerusalem, Charles HH Parry.

Hotel: Hanbury Manor.

The lowdown: The no-nonsense and shy Cotter isn't dazzled by the glitter

of adland - he's more interested in return on investment. Recently fell

victim to changes instigated by Saatchis' new management in London.

COULSON, ANDY

Current job: Editor, News of the World, News International Newspapers.

+44 (0) 20 7782 4000.

Details: Not supplied.

The lowdown: Coulson is renowned as a smooth operator, a tabloid editor

of great charm and deliberately keeps a low profile. Some say the snaps

of himself with various stars including Madonna fuelled the fire which

now burns for celebrity gossip.

COURTIER, CHARLES JOHN

Born: London, 24 November 1961.

Family: Married; three children.

Lives: New York, USA.

Education: Malvern College.

Current job: Executive chairman, worldwide, Mediaedge:cia Worldwide. +1

212 474 0000.

Salary: Undisclosed.

Career highlights: Moving to New York to take up the worldwide chairman

position for Mediaedge:cia.

Proudest achievement: Professionally, helping to successfully manage the

merger between The Media Edge and CIA in the middle of advertising's

worst recession; personally, my children.

Honours and awards: None of particular note received.

Professional organisations: Various industry bodies.

Clubs: Undisclosed.

Hates: Honours; awards; clubs.

Loves: Red wine.

Admires: Joe Strummer.

Favourite ad: 'Teapot', Araldite.

Film: The Godfather, Francis Ford Coppola.

Book: Anything by Nick Hornby.

Music: London Calling, The Clash.

Hotel: Lake Palace Hotel, Udaipur.

The lowdown: Possessing passion for the media business, commercial

acumen and a cool head under pressure, Courtier is an able captain for

Mediaedge:cia.

COWPE, CHRIS

Born: London, 11 April 1951.

Family: Private.

Lives: Chiswick, London.

Education: 1964-68, Shewsbury College; 1969-72, Oxford University

(Modern History).

Current job: 2000, chief executive, BMP DDB. +44 (0)20 7258 3979.

Salary: Private.

Career highlights: 1972, being lucky enough to join BMP and still

enjoying it here; 1980, first managerial role as head of planning;

working with (and 'training') so many of the industry's stars at BMP and

beyond.

Proudest achievements: 1990, Barclaycard, Rowan Atkinson, a unique

coincidence of great brand, a great client team and some awesome

creative; 2001, running the London Marathon with my 18-year-old son,

Matt.

Honours and awards: 1980 and 1982, IPA Effectivenes Awards.

Professional organisations: Institute of Directors; Market Research

Society; IPA, fellow and council member.

Clubs: Stoke Poges Golf Club; Hogarth/Lambton/Park Club.

Hates: Insincerity; complacency.

Loves: Golf ... and integrity.

Admires: A friend.

Favourite ad: 'Points of view', The Guardian.

Film: Once Upon a Time in the West, Sergio Leone.

Book: London: the Biography, Peter Ackroyd.

Music: The Rolling Stones, anything and everything.

Hotel: The Metropolitan, Hyde Park.

The lowdown: Cowpe has been almost umbilically linked to his fellow

BMPer Ross Barr (they were interviewed there on the same day and Barr

was his best man). Ruthless and not a fan of schmoozing, Cowpe is a

passionate advocate of the power of planning.

COX, TONY

Born: London, 19 May 1943.

Family: Heather; six children; seven grandchildren.

Lives: Clapham, London.

Education: Langley; Grenoble; Edinburgh (MEd).

Current job: Creative director, Abbott Mead Vickers BBDO. +44 (0)20 7616

3500.

Salary: Decelerating.

Career highlights: 1986-1989, creative director DDB (1988, Cannes Grand

Prix; 1989, Ad Age International Agency of the Year); 1989-99, creative

director, BMP (1994, 1998, BTAA Agency of the Year; 1990, 1992, 1993,

1998, Campaign Agency of the Year; 1999, top of Gunn Report);

1999-present, creative director, AMV BBDO (1997, 1999, 2000, BTAA Agency

of the Year; 2000, top of Gunn Report).

Proudest achievements: Undisclosed.

Honours and awards: D&AD silvers for press, poster, radio and TV;

Creative Circle president's award; Campaign Press gold.

Professional organisations: Undisclosed.

Clubs: Soho House; Home House; Chelsea Arts Club.

Hates: The old.

Loves: The new.

Admires: JK Galbraith.

Favourite ad: 'Golden package', Fedex.

Film: The Manchurian Candidate, John Frankenheimer.

Book: Put Out More Flags, Evelyn Waugh.

Music: Talking Heads.

Hotel: Hotel de la Poste, Cortina.

The lowdown: A creative elder statesman who hates the label. Has a

reputation for problem solving that borders on the aggressive. A long

stint at BMP coincided with some of the agency's finest work but has

seemed somewhat anonymous at AMV.

CRACKNELL, ANDREW FREDERICK

Born: Gillingham, Kent, 23 October 1946.

Family: Married; three daughters.

Lives: Islington.

Education: Grammar School in Rochester, Kent.

Current job: Creative director, Bates Europe. +44 (0)20 8348 3686.

Salary: It depends.

Career highlights: Having been hired four years before as executive

creative director of WCRS 'to do something about the quality of the TV

advertising', seeing five teams in my department win major awards at

BTAA and D&AD. Similarly, at Dorlands, having been hired to sharpen up

the work, seeing the agency come third overall in Campaign's league of

award winners, first in the New-Business Table (and miss Agency of the

Year by a whisker) five years later.

Proudest achievements: See above.

Honours and awards: Multiple entries in D&AD, including a silver for

print double-page spread colour (COI Communications Ordnance Survey);

BTAA gold (BMW); silver and bronze (Cup-A-Soup), Cannes bronze (Heinz

Ketchup) and silver for Radio (Threshers); as an executive creative

director, on the sweat of other people's labour, just about everything.

Professional organisations: D&AD; IPA council member and fellow.

Clubs: None.

Hates: Filling in questionnaires.

Loves: Laughing.

Admires: Anyone with patience.

Favourite ad: 'Yuppy', Audi, because it said exactly what I feel about

much of contemporary style; 'Research', Little Caesar, because it said

exactly what I feel about much of research; 'Thatcher', Heinz Beans,

because it said exactly what I feel ...

Film: The Third Man, Carol Reed.

Book: Haven't got one - I am an appallingly uncritical reader.

Music: Currently The Bluebird, Charles Stanford.

Hotel: St Regis, New York. My first child was conceived there.

The lowdown: Famed as an urbane, dry wit, Cracknell has proved himself

to be a shrewd judge of great advertising. The architect of the then

Bates Dorland's creative upsurge of the late 80s.

CRAIGEN, JEREMY JOHN

Born: Tunbridge Wells, 7 May 1963.

Family: Desmond Craigen (father); Philippa Craigen (wife); one daughter.

Lives: Kingston-upon-Thames, Surrey.

Education: Radley College.

Current job: Joint creative director, BMP DDB. +44 (0)20 7258 3979.

Salary: Undisclosed.

Career highlights: 1984, joined Ted Bates; 1987, merged with Dorlands;

1990, joined BMP; 1996, made director of creativity; 2001, deputy

creative director; 2002, made joint creative director with Ewan

Paterson; my favourite work has been 'extra mild' and 'UFO', Volkswagen

with Jeremy Carr; 'protection', Volkswagen and Budweiser 'labels' on my

own; 'unexpected', Sony and VW Lupo with Jo Wenley; 'seats', American

Airlines with Clive Pickering and Neil Lawson.

Proudest achievements: Crossing Bishop's Bridge Road from Dorlands to

BMP.

Honours and awards: A pride of Lions; a quiver full of arrows; a rack

full of bow ties and an empty Pencil case.

Professional organisations: Undisclosed.

Clubs: Hampton Court Palace Golf Club.

Hates: Political correctness.

Loves: Wine; golf; Arsenal FC; Cannes.

Admires: Nick Morris.

Favourite ad: 'Points of view', The Guardian.

Film: An American Werewolf in London, John Landis.

Book: High Concept: Don Simpson and the Hollywood Culture of Excess,

Charles Fleming.

Music: Lexicon of Love, ABC.

Hotel: St Geran, Mauritius.

The lowdown: Craigen a legend in the hallowed halls of BMP for his

penchant for a big party. However, this much-awarded creative certainly

won't be remembered for his attention to fashion detail - jeans and

T-shirts all around.

CRAMNER, MARK

Born: Epsom, Surrey, 10 March 1958.

Family: Wife; four sons.

Lives: London, SW15.

Education: Wallington Grammar School, Surrey.

Current job: Chief executive, EMEA, Starcom Motive. +44 (0)20 7453 4444.

Salary: Undisclosed.

Career highlights: Remaining employed full-time at age 45+.

Proudest achievements: See above.

Honours and awards: Undisclosed.

Professional organisations: Undisclosed.

Clubs: Soho House; Chelsea FC; Tufty; Beano.

Hates: Indifference.

Loves: Sincerity.

Admires: Gianfranco Zola; Donald Fagen.

Favourite ad: 'Iguana', Benson & Hedges.

Film: Butch Cassidy and The Sundance Kid, George Roy Hill.

Book: Raising Boys, Stephen Biddulph.

Music: Freebird, Lynyrd Skynyrd.

Hotel: Castletown Golf Links Hotel, Derbyhaven, Isle of Man. The lowdown

As infamous for his occasionally irrational behaviour and appalling

timekeeping as he is for his razor-sharp media mind. Cranmer is another

member of the media industy's Chelsea FC mafia.

CRAZE, MARK ROBERT BENJAMIN

Born: London, 4 February 1960.

Family: Teddy and Barbara (parents); Pauline (wife); one son; one dog.

Lives: St Albans, Hertfordshire.

Education: St Marylebone Grammar School, London; Manchester University

(Economics & Social Studies); Harvard Business School Advance Management

Programme.

Current job: Chief executive, Aegis Media UK and Ireland. +44 (0)20 7430

6000.

Salary: That's private.

Career highlights: 1991, managing director, TMD at only 31 years old;

all major new-business wins; voted the 26th best place to work in the UK

in The Sunday Times Great Places to Work survey (first in the media

sector).

Proudest achievement: Building a team that took Carat from tenth to the

best-billing UK media specialist.

Honours and awards: None.

Professional organisations: Marketing Society; IPA; Institute of

Directors. Clubs Soho House; Solus Club; Cannons Gym; Verulam Golf Club.

Hates: Any form of negativity.

Loves: Can-do attitude; delighted customers; happy people.

Admires: Anyone who has built their own successful business.

Favourite ad: 'Martians', Cadbury Smash.

Film: Gladiator, Ridley Scott.

Book: Billy, Pamela Stephenson.

Music: Woman in Chains, Tears for Fears.

Hotel: Dona Filipa, Portugal.

The lowdown: The fearsomely ambitious, financially driven chief

executive of Carat manages to combine a steely directness with an

unusually tactile sociability and a passion for Tottenham Hotspur and

lunches in The Ivy.

CRIDGE, MARK JOHN

Born: Paisley, 4 September 1973.

Family: David and Helen Cridge (parents); Nerma Cridge (wife).

Lives: Camden, London.

Education: Strathclyde University in Glasgow (Architecture).

Current job: Managing director, Glue. +44 (0)20 7739 2345.

Salary: Undisclosed.

Career highlights: Got distracted from architecture in 1994 and joined

an internet start-up in Birmingham called tw2.com before joining Modem

Media (formerly Poppe Tyson) in 1997; realised that interactive

advertising needed a jolt of creativity in 1999 and set up gluemedia

with Deepgroup; following Deepgroup's collapse in 2001, conducted a

staff buyout of the agency and relaunched as Glue London; became

New-Media Agency of the Year just 18 months later.

Proudest achievements: Keeping so many good people together in the

agency after Deepgroup fell apart.

Honours and awards: Campaign Face to Watch 2001; Campaign New Media

Agency of the Year 2002; Most Respected Online Marketing Agency in New

Media Age Top 100 Agency Guide 2002.

Professional organisations: D&AD; BIMA; IAB.

Clubs: None.

Hates: People who are just too keen.

Loves: Nerma; Mars bars; arriving in Manhattan.

Admires: My parents.

Favourite ad: 'Hippo', Freelander.

Film: North by Northwest, Alfred Hitchcock.

Book: The Bridge, Iain Banks.

Music: More Songs About Buildings And Food, Talking Heads.

Hotel: Peace Hotel, Shanghai.

The lowdown: The unassuming, slight Cridge - complete with his disarming

boyish looks - packs a lot more punch than first appearances might

indicate. One of the few new-media survivors and thrivers.

CROSS, NICK

Born: Suffolk, 13 August 1962.

Family: John and Janet Cross (parents); Non (wife); three sons.

Lives: Camberwell, London; Yoxtorn, Suffolk.

Education: Uppingham School; Cambridge University (Modern History).

Current job: Chief marketing officer, Egg. +44 (0)20 7526 2500.

Salary: Pass.

Career highlights: 1984, joined SRU, a marketing consultancy led by

Dennis Stevenson and Peter Werlis; 1991, board director; 1993, joined

Bartle Bogle Hegarty as international planning director; 1996, joined

Selfridges as marketing director; 2001, joined Egg as chief marketing

officer.

Proudest achievements: Working with some of the best marketing brains in

the world.

Honours and awards: Me personally, none; my teams, loads of industry

awards.

Professional organisations: 2002, trustee, South London Gallery;

1998-2001, director, London Tourist Board.

Clubs: Marketing Group of Great Britain; Aldeburgh Yacht Club.

Hates: Nothing.

Loves: History; art; literature; design; sailing; shooting; cycling;

walking.

Admires: Oliver Cromwell.

Favourite ad: 'Creek', Levi's.

Film: The Deer Hunter, Michael Cimino.

Book: Anything by Elmore Leonard.

Music: Koln Concert, Keith Jarret.

Hotel: Montalembert, Paris.

The lowdown: A brave and thoughtful client, Cross ditched Egg's launch

agency, HHCL & Partners, in favour of Mother. An emphatic advocate of

reinvention, Cross worked at Bartle Bogle Hegarty with Mother's Stef

Calcraft.

CROUCH, BRUCE JAMES

Born: London, undisclosed date.

Family: Undisclosed.

Lives: London.

Education: Various schools in London and Manchester.

Current job: Creative partner, Soul. +44 (0)20 7292 5999.

Salary: Not quite as good as it was at Bartle Bogle Hegarty.

Career highlights: Winning D&AD silvers and Cannes golds; being made

executive creative director of BBH; setting up an agency.

Proudest achievement: Setting up an agency with a different point of

view without a 'bankroll' account or network backing.

Honours and awards: D&AD silvers; Cannes gold Lions; British Television

silvers; Campaign Print and Poster awards - the usual suspects really.

Professional organisations: D&AD; Amnesty International; The National

Trust.

Clubs: Champneys; Harrow School Gym; Century.

Hates: Nothing and nobody, but I don't like arriviste nouveau riche

football fans much.

Loves: My wife; my children; my football team; coming into work in the

morning.

Admires: My wife.

Favourite ad: 'Funeral', Volkswagen.

Film: On the Waterfront, Elia Kazan.

Book: Catch 22, Joseph Heller.

Music: Shame, Evelyn 'Champagne' King.

Hotel: Holiday Inn, Hanger Lane (where Soul was formed).

The lowdown: Crouch is far too modest to brag about his talented son - a

striker for Aston Villa. He stepped into the big shoes of John Hegarty

with less success than he has brought to running his own agency.

CROZIER, ADAM

Current job: Chief executive, Royal Mail Group. +44 (0)20 7250 2888.

Details: Not supplied.

The lowdown: The former joint chief executive of Saatchi & Saatchi,

Crozier was instrumental in keeping the agency together when the

brothers left in 1994. A passion for football (he was a schoolboy star)

led him to the Football Association in 1999.

CUDLIPP, MICHAEL JOHN

Born: London, 24 April 1934.

Family: Son of late Percy Cudlipp, editor of Evening Standard, Daily

Herald and founder of New Scientist and New Society; Jane Gale Cudlipp

(wife); one daughter.

Lives: Beccles, Suffolk.

Education: Tonbridge School; first newspaper the South Wales Echo,

Cardiff.

Current job: Chief executive, The History of Advertising Trust Archive.

+44 (0)1508 548623.

Salary: Undisclosed.

Career highlights: 1958-1967, news editor (believed to be youngest ever

on Fleet Street at the time) and assistant news editor, The Sunday

Times; 1967-73, assistant night editor, joint managing editor, senior

deputy editor, The Times; 1973-74, founding chief editor, London

Broadcasting Company; 1974-75, consultant on public relations with rank

of under-secretary, Northern Ireland Office; 1975-78, director of

information, National Enterprise Board; 1979-85, director, external

communications, International Thomson Organisation in UK and North

America; 1986-92, UK and North America, self-employed producer of plc

annual reports and house magazines; 1992-94, director of The Georgian

Group; director/creator of exhibitions; author of A Short History of The

Thirty Club.

Proudest achievements: I am a life-long epileptic but have never allowed

it to interfere with my life and my career.

Honours and awards: Fellow, Royal Society of Arts.

Professional organisations: Society of Archivists; trustee, The William

Clowes Museum of Printing.

Clubs: The Sloane Club.

Hates: Prejudice of all kinds, but in particular racial prejudice.

Loves: HAT Archive.

Admires: My wife, Jane.

Favourite ad: 'Zulu', Mannekin's Cigars.

Film: To Kill a Mockingbird, Robert Mulligan.

Book: Sword of Honour trilogy, Evelyn Waugh.

Music: Third Symphony, Ludwig van Beethoven.

Hotel: Claridge's, London.

The lowdown: A passionate advocate of the need to preserve great

advertising and industry history, Cudlipp's varied background makes him

the perfect figurehead for the industry's leading archive.

CULLINGHAM, CHARLES ANTHONY

Born: Harrogate, 9 July 1957.

Family: Derek and Sheila Cullingham (parents); Claire (wife); two

children.

Lives: London SW19.

Education: Guthlaxton Grammar School; Bristol Polytechnic (Business

Studies); Watford College (Post-graduate in Advertising).

Current job: Course director, Watford Ad Course. +44 (0)1923 812000.

Salary: £20,000-£30,000.

Career highlights: Helping young people get jobs in an industry that's

damn near impossible to get into; creative training consultant for the

BBC (1996-2000) and Sky TV (2003).

Proudest achievement: My children; getting people jobs.

Honours and awards: Novice Camper of the Year 1970, Goldhill Scout

Troop, Leicester.

Professional organisations: None.

Clubs: Leicester City FC.

Hates: Education speak; bureaucracy; budgerigars.

Loves: Leicester City FC; my childrens' breath in the morning; walking

in the Lake District.

Admires: My wife, Dave Trott, Trevor Beattie and Andy Hands, a student

who worked tirelessly to put a good folio together while dying of

cancer.

Favourite ad: Any written by a student who didn't think they could write

a good ad.

Film: One Flew Over The Cuckoo's Nest, Milos Forman.

Book: Wilbur Gets Married, Ella Cullingham (aged six).

Music: Northern Sky, Nick Drake.

Hotel: Mine. Small, red and on Mayfair.

The lowdown: Many of adland's finest owe their careers in some part to

Cullingham. Eccentric and acerbic, his office is famously messy.

CURTIS, DUNCAN PAUL

Born: Watford, 27 November 1958.

Family: Roy and June (parents); Norma (wife); Joe (son).

Lives: Highgate.

Education: Columba's College, St Albans; University of Aston, Birmingham

(Managerial and Administrative Studies).

Current job: Managing director, Viacom Brand Solutions. +44 (0)20 7284

7777.

Salary: More than I deserve but less than I desire.

Career highlights: 1983-89, TVS; 1996-2001, successful launch of Channel

5 and deputy sales director; past two years at VBS.

Proudest achievement: VBS winning Campaign Broadcast Sales Team of the

Year 2002.

Honours and awards: None yet.

Professional organisations: None, but open to offers.

Clubs: Soho House; Chelsea FC.

Hates: Tottenham Hotspur FC.

Loves: Winning.

Admires: Peter Cook.

Favourite ad: 'Snowman', Heineken.

Film: Dumb and Dumber, Peter and Bobby Farrelly.

Book: Apart from my wife's three novels, Three Men in a Boat, Jerome K

Jerome.

Music: Kalinka.

Hotel: Mandarin Oriental, San Francisco.

The lowdown: Curtis is one of the quieter TV salesmen, with a gently wry

sense of humour and an all round nice-guy charm. He's also one of the

most experienced salesmen in the business, without the arrogance found

in some of his peers.

DACRE, PAUL

Current job: Editor, Daily Mail, Associated Newspapers. +44 (0)20 7938

6000.

Details: Not supplied.

The lowdown: Deliberately low profile, Dacre's editorial talent is

obvious. His boot-camp atmosphere in the office has reaped rewards.

DALE, JEREMY

Current job: Vice-president, UK brand manager, Orange Personal

Communications. +44 (0) 1992 502 001.

Details: Not supplied.

The lowdown: Dale's energetic take on life is infectious. He is cool,

sensible, confident and articulate (not bad for a man with a strong

Brummie accent).

DALEY, LEE CURTIS

Born: Cleethorpes (the St Tropez of the North), 11 September, 1962.

Family: Dr Jasbir Matharu-Daley (wife); two children.

Lives: London SW5.

Education: Waltham Toll Bar Comprehensive (thrown out in 1979); Grimsby

Tech; 1984, Manchester University (BA (Hons) Politics & Philosophy);

1985-1986, post-graduate in Marketing, Kingston Business School; 1991,

Columbia NYU Leadership Program.

Current job: Chairman, HHCL/Red Cell, global chief executive and chief

strategic officer, Red Cell Network (WPP). +44 (0)20 7436 3333.

Salary: Not a Garry Lace.

Career highlights: 1986, WCRS account trainee; 1987, BDH/TBWA

Manchester; 1988-1989, DMB&B London account manager/director; 1990,

Cromer and Co account director/strategic planner. 1990-2001,

McCann-Erickson as follows: London, 1991-92, account director/strategic

planner/group board director; New York, 1993-1994, worldwide account

director/director of planning; 1994-1998, EVP managing director and

director of strategic planning of creative start-up Amster Yard;

1999-2001, chief strategic officer, McCann EMEA and worldwide board

director.

Proudest achievement: Any great creative work I've been involved with.

Building Amster Yard in New York into a $150 million agency in two

years. Making Red Cell Network a reality. Winning Campaign Press,

Poster, Creative Circle, D&AD, Cannes, New York Art Directors, Clios and

M&M Awards for work I did while at McCann and Amster Yard. And surviving

my youth without death or imprisonment.

Honours and awards: My children love me.

Professional organisations: The Marketing Society; Institute of

Directors; UK and US account planning groups; IPA; British American

Business.

Clubs: Wigan Casino Soul Club (eternally); MUFC Supporters Club;

Harrington Club; Hedonists in Advertising (unofficial Club of Cannes -

sorry, Robert Campbell).

Hates: Laziness; bullying; greed; plagiarism; selfishness.

Loves: Passion; beauty; life; my family; England; the idea of God; the

transformational force of creativity.

Admires: Walter Gropius; Muhammad Ali; Peter Beard; Albert Camus; Don

McCullin; Enzo Ferrari; Professor Ken Robinson; Sir Stephen Spender (for

that poem!); Bill Bernbach; Jay Chiat; John Hegarty; Lee Clow; John

Webster; Stanley Pollitt; John Tylee.

Favourite ad: 'Points of view', The Guardian; 'think different', Apple.

Film: In the Mood for Love, Wong Kar Wai; Time of the Gypsies, Emir

Kusturica (in that order).

Book: The Diving Bell and The Butterfly, Jean-Dominique Bauby; The

Fountainhead, Ayn Rand; Lord Jim, Joseph Conrad (in that order).

Music: What's Going On, Marvin Gaye (the whole album).

Hotel: Houseboat Dal Lake, Kashmir - the closest place to heaven on

Earth (with a beer, a smoke and Dylan Thomas).

The lowdown: Mercurial, unconventional and committed to making Red Cell

the most potently creative of the WPP networks, Daley has a big ego but

with an intellect worth showing off about. A deft handler of the kind of

big international clients Red Cell seeks to attract.

DAVIDSON, TONY FRANCIS

Born: Frankton, Warkwickshire, 25 Febuary 1964.

Family: Michael and John (parents); single.

Lives: London E3.

Education: Lawrence Sheriff Grammar; Manchester Poly.

Current job: Joint creative director, Wieden & Kennedy, London. +44

(0)20 7299 7500.

Salary: Undisclosed.

Career highlights: Working on Honda 'cog' and Levi's 'Flat Eric'.

Proudest achievement: Being part of the conception of my dad's many

crazy, mad inventions.

Honours and awards: Lions; Pencils; a gold disc from EMI music.

Professional organisations: D&AD.

Clubs: The Union.

Hates: Junk mail; bad builders; people who don't care.

Loves: Ideas in any medium.

Admires: My sister. She is a furniture designer and conceptualist and I

love her honesty and integrity.

Favourite ad: Too many to choose from ...

Film: Many: One Flew Over the Cuckoo's Nest, Milos Forman, would be high

on the list.

Book: Perfume, Patrick Suskind.

Music: The Only Way Is Up, Yazz.

Hotel: My flat, my sister treats it like one.

The lowdown: Out of the partnership between Davidson and joint creative

director Kim Papworth, Davidson is widely regarded as the wackier. His

reel gets him noticed, both at W&K and previously.

DAVIES, DAVID

Born: Undisclosed.

Family: Undisclosed.

Lives: Undisclosed.

Education: Undisclosed.

Current job: 2001, editor, FHM. +44 (0)20 7436 1515.

Salary: Undisclosed.

Career highlights: 1991-1994, editor, Mixmag; 1994-1997, managing

director, Mixmag/DMC Publishing; 1997-1999, editor, Q; 1999, editorial

director, Heat; 2000-2001, managing director, Emap Elan East (The Face,

Arena, Arena Homme Plus, Pop); FHM.

Proudest achievements: Launching Pop with Katie Grand and Ashley Heath.

Honours and awards: Undisclosed.

Professional organisations: BSME.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Davies' appointment as the new editor of FHM was somewhat

of a surprise. Not a profile-seeker.

DAVIES, GAVYN

Current job: Chairman, BBC +44 (0)161 869 2000.

Details: Not supplied.

The lowdown: A government advisor by the age of 25, Davies is

well-equipped to deal with the maelstrom which is running the BBC. Has a

holiday home in Devon, complete with pink-lined swimming pool.

DAVIS, SIR PETER

Current job: Group chief executive, Sainsbury's Supermarkets UK. +44 (0)

Details: Not supplied.

The lowdown: The client behind the 'Man from the Pru'' ads, Sir Peter

was drafted into Sainsbury's three years ago to work his City magic on

the supermarket chain. Loves wine, opera and sailing.

DAVIS, RUSSELL

Born: Derby, 11 March 1966.

Family: Gerald and Iola (parents); Anne (love); one son.

Lives: London

Education: Woodlands Comprehensive, Derby; Gonville and Caius,

Cambridge.

Current job: Planning director, Wieden & Kennedy London. +44 (0)20 7299

7500.

Salary: Undisclosed.

Career highlights: Failed as a pop star; failed as a joke writer; failed

in media and account management at Yellowhammer; failed in account

management at TBWA; became a planner; did OK at DFSD Bozell; failed in

interactive at Leo Burnett; went to Portland, Oregon to work for Weiden

& Kennedy as a planner on Microsoft and did quite well, ended up running

the department (Nike, Microsoft, Coca-Cola, Miller, Amazon); came back

to London; won Honda and Aiwa; did some nice work; had fun.

Proudest achievements: I once got through a Bill Gates meeting without

him saying: 'That's the stupidest thing I've ever heard.'

Honours and awards: None (blimey, that's depressing).

Professional organisations: APG.

Clubs: Nottingham Forest FC supporters club; League Against Modern

Dance.

Hates: Undisclosed.

Loves: My family; making music; Oregon; Derbyshire.

Admires: Jim Riswold.

Favourite ad: 'Walt Stack', Nike.

Film: Gregory's Girl, Bill Forsyth.

Book: Whizz For Atoms, Geoffrey Willans and Ronald Searle.

Music: Drop The Bomb, Trouble Funk.

Hotel: Madonna Inn, San Luis Obispo.

The lowdown: A one-time joke writer for the BBC, Davis is infamous for

somehow blagging his way into Cambridge despite posting a notoriously

horrific set of A Levels. Before cracking advertising, he played the

keyboard in a band whose claim to fame was playing on cult children's

show Razzmatazz.

DAVIS, TIMOTHY

Born: Windsor, 6 May 1944.

Family: Mark and Thelma Davis (parents); Ann Latimer (wife); two sons.

Lives: Notting Hill, London.

Education: Royal Grammar School, High Wycombe; University College,

Oxford (Politics, Philosophy & Economics).

Current job: Global business director, J.Walter Thompson.

Salary: Call me old fashioned, but I have always treated

peoples'salaries, even my own, as confidential information.

Career highlights: 1967, joined Young & Rubicam as a graduate trainee,

spending my first year in the business working in key departments

(marketing, media, traffic) and learning the professional ropes; 1968,

entered account management on the Procter & Gamble group as assistant

account executive on Daz, at that time the agency's single largest

account with billings of £1 million. Progressively promoted to

account executive, account supervisor and account director working on

P&G (Fairy Liquid, Flash, Bold and Crest), Heinz Baked Beans and

Cadbury; 1974, following the miners strike and the three-day week,

married a Y&R media executive, Annie Latimer, and transferred to Y&R's

Canadian agency in Toronto to head the P&G and American Home Products

accounts; 1977, returned to the London agency the same month as Chris

Wilkins joined to become its new creative director; became director of

client services (1978); 1980, managing director; 1982, chairman; 1983,

Y&R resigned the P&G account globally to take on Colgate-Palmolive.

Having experienced great difficulty in supporting this decision, I

resigned the London chairmanship in 1985 to become partner in a new

agency; 1985, partnered with Chris Wilkins and supported by BMP, we

launched Davis Wilkins; 1991, opted to part company with Chris as Davis

Wilkins merged with BMP Business; joined JWT as director-in-charge of

Lever Europe account; 1995, appointed global business director,

Unilever; 1997, in addition, became global business director, Shell;

2002, appointed by WPP key account coordinator, Unilever.

Proudest achievement: Winning The Daily Telegraph ('Earth dwellers guide

to life, the universe and everything') and The Sunday Telegraph ('Sharp

and to the point') accounts at Davis Wilkins.

Honours and awards: During 36 years with Y&R, Davis Wilkins and JWT, I

have had the privilege of working with many fine creatives whose work

has been honoured with top awards at Cannes, British Television Awards,

Campaign Press and Poster awards, etc. The awards quite rightly went to

them.

Professional organisations: The Marketing Society; Solus Club.

Clubs: Lambton Place Health Club.

Hates: Intellectual dishonesty.

Loves: Brilliant copywriting, as practised regularly by former colleague

Chris Wilkins and current partner Derek Day; football, the way Spurs

used to play it.

Admires: Ed Ney, former chairman of Y&R.

Favourite ad: 'Accountancy was my way of life until I discovered

Smirnoff', Smirnoff. This was the first ad in the 'effect is shattering'

campaign, created by Y&R in my early years at the agency.

Film: The Godfather, Francis Ford Coppola.

Book: American Tabloid, James Elroy.

Music: (I can't get no) Satisfaction, The Rolling Stones.

Hotel: Sukothai, Bangkok.

The lowdown: A WPP heavyweight executive, Davis' international client

credentials are legendary. A Unilever stalwart, Davis 'gets' and has

ample stamina for global advertising

DAWSON, NEIL JOHN

Born: London, 11 October 1964.

Family: Judy Mitchem (partner); two children.

Education: Dulwich College; Bristol University (Politics & Philosophy).

Current job: Executive planning director, TBWA\London. +44 (0)20 7573

6666.

Salary: Undisclosed.

Career highlights: I spent ten years in market research (quantitative

and qualitative). 1995, joined Euro RSCG; 1996, appointed planning

director; 1999-2001, planning director and partner at Miles Calcraft

Briginshaw Duffy; 2001-present, executive planning director at

TBWA\London.

Proudest achievement: Working on the Commission for Racial Equality

account at Euro RSCG.

Honours and awards: Part of the team winning major creative awards on

Peugeot and Scottish Courage.

Professional organisations: IPA; Marketing Society;APG; MRS.

Clubs: Home House; Century; Holmes Place; Chelsea FC.

Hates: Undisclosed.

Loves: Football, films, music, reading.

Admires: Nelson Mandela.

Favourite ad: ''Ello Tosh', Toshiba.

Film: The Godfather, Francis Ford Coppola.

Book: Libra, Don DeLillo.

Music: Blood on the Tracks, Bob Dylan.

Hotel: The Mercer Hotel, New York.

The lowdown: Underneath his cool, intelligent exterior, Dawson the

workout-aholic is said to possess the best physique in the agency.

Meticulously well dressed, he is also known for doing a pretty good

Jekyll and Hyde - while always mild mannered and in control by day, by

night he has been known to live large with the best of them.

DEAR, DEREK EDWARD

Born: Woking, 14 July 1944.

Family: Lucy and William Dear (parents, father deceased) Sue Dear

(wife); three children.

Lives: Wiltshire.

Education: Elmwood School; St Martins School of Art, London.

Current job: Dog-walker and kettle-boiler since 2002.

Salary: £4.50 per hour.

Career highlights: 1980-99, running British Airways advertising during

its best years; 1997-2002, chairman of Government's advisory committee

on advertising, but resigned in protest at its wastage of tax payers'

money on media buying; 1998-2003, board member of QE2 conference centre

and helped turn it to profit.

Proudest achievement: 1991, Advertiser of the Year; World's Biggest

Offer (all seats given away one day on all BA flights); 'Manhattan' ad;

the PJ O'Rourke campaigns.

Honours and awards: Undisclosed.

Clubs: St James; Oare Gardening Club.

Hates: Precious film directors; pushy media buyers; Turner Prize

winners.

Loves: Wife; children; Concorde; claret.

Admires: Lord King.

Favourite ad: As above; Volkswagen; Boddingtons.

Film: As Good As It Gets, James L Brooks.

Book: The Human Factor, Graham Greene.

Music: Lakme, Leo Delibes.

Hotel: Le Sirenuse, Positano.

The lowdown: Dear's easy-going nature was tested to the limit when he

resigned from the government's advisory committee on advertising. An

old-school type of client.

DECAUX, JEAN-FRANCOIS

Current job: Chief executive, JCDecaux. +44 (0)20 7298 8000.

Details: Not supplied.

The lowdown: The multilingual, Ferrari-driving Decaux has dealt with

more industry battles than Dallas' JR Ewing. One of two brothers running

the company their father founded in 1964 in response to a ban in France

on billposting.

DEEDES, JEREMY WYNDHAM

Born: York, 24 November 1943.

Family: Lord and Lady Deedes (parents); Anna Rosemary (wife and daughter

of Edward and Rosemary Gray); two sons.

Lives: Hamilton House, Compton Newbury, Berkshire.

Education: Eton.

Current job: Former managing director, Telegraph Group Ltd. +44 (0)20

7538 5000.

Salary: Adequate.

Career highlights: 1970-76, editor, Londoner's Diary, Evening Standard;

1976-1979, deputy editor, Daily Express; one of founding team of Today

newspaper.

Proudest achievements: Undisclosed.

Honours and awards: Undisclosed.

Professional organisations: Chairman, Warwick Racecourse; director,

Millbourne Productions.

Clubs: Boodles; Royal Cape GC; Frilford Heath GC

Hates: Garlic.

Loves: Oysters.

Admires: My father.

Favourite ad: Undisclosed.

Film: Undisclosed.

Book: Undisclosed.

Music: Undisclosed.

Hotel: Vineyard Hotel, Cape Town.

The lowdown: One of those behind the decision to rebrand The Daily

Telegraph to a younger audience, Deedes is a keen golfer and the son of

former Telegraph editor Bill Deedes. Started as a reporter on Kent

Sussex Courier in 1963.

DEERING, CHRIS

Born: Boston, USA, 15 January 1945, 'old bastard'.

Family: Married since 1968 to the same person; one son; one daughter.

Lives: Chelsea, London.

Education: Boston Latin School; Boston College; Harvard Business School

(MBA).

Current job: 1995, president, Sony Computer Enterainment Europe. +44

(0)20 7859 5000.

Salary: Overworked and underpaid (just like everybody).

Career highlights: 1977-82, business manager, Shaving Systems, Gillette

International; 1985-91, SVP sales and marketing, RCA/Columbia Home

Video; 1991-95, executive vice-president, Columbia Tristar

International.

Proudest achievements: Helping Sony smash a games industry record by

launching back-to-back number-one games consoles in Europe.

Honours and awards: Nothing to speak of.

Professional organisations: ELSPA; Harvard Club of London.

Clubs: Union Club; Soho House; BA Lounge.

Hates: Waiting for pages to download; slow drivers.

Loves: Guinness; choral music; Chicago blues; fringe theatre; exploring

nightlife in new cities.

Admires: Ken Kutaragi.

Favourite ad: 'Martians', Cadbury Smash. Still the best ad ever after 25

years.

Film: Son of the Bride, Juan Jose Campanella.

Book: The Name of the Rose, Umberto Eco.

Music: The Thrill is Gone, BB King; Second Movement, Ludvig van

Beethoven.

Hotel: Suntset Marquis, LA.

The lowdown: A quiet American who has managed to regain his equilibrium

despite a slightly gammy leg from an old skiing accident. Famed for his

'big acts' - he once surprised his advertising agency by handing over

their £250,000 performance incentive in cash - in a briefcase.

DELANEY, GREG

Current job: Chairman, Delaney Lund Knox Warren & Partners. +44 (0)20

7836 3474.

Details: Not supplied.

The lowdown: One of eight Delaneys alongside his brother Tim, this one

apparently has a secret love of big game fishing. Supports English at

rugby, but sings the Irish songs. In his repertoire of 'skills to

survive the ad industry', Delaney has learned how to protect himself

from a bear.

DELANEY, TIM

Born: Bushey, Hertfordshire, 12 March 1946.

Family: Sam (deceased) and Marjorie (parents); seven brothers and

sisters; one son; one daughter.

Lives: Cadogan Square, London SW1.

Education: In a transit camp masquerading as a state secondary modern

school.

Current job: Chairman, Leagas Delaney. +44 (0)20 7758 1758.

Salary: See Companies House.

Career highlights: Receiving a rise on my first day at work; being made

creative director of BBDO by Peter Mayle at the age of 27; 1977-79,

working for prime minister James Callaghan; 1980, starting Leagas

Delaney.

Proudest achievements: Being the only London agency to open offices in

Paris, Rome, Hamburg and America with our own money; creating a

commercial with Charlotte Moore for Telecom Italia featuring Nelson

Mandela that resulted in $1.5 million going to his Children's Fund.

Honours and awards: 1992, D&AD president; 1998, D&AD President's Award;

1997, British Television Lifetime Achievement Award; 1995, Creative

Circle President's Award.

Professional organisations: None.

Clubs: Hurlingham; The Groucho; Fulham FC.

Hates: Those coat hangers without proper hooks in hotels.

Loves: My two children; soccer; Italy.

Admires: Anyone who stands up for what they believe in.

Favourite ad: 'Fast-talking man', FedEx.

Film: Rocco and His Brothers, Luchino Visconti.

Book: The Heart of the Matter, Graham Greene.

Music: Everything.

Hotel: Russie, Rome.

The lowdown: Depending on who you are, Delaney is either an amiable

genius or the scariest man to walk the earth. What is undisputable is

his talent and the contribution he's made to the advertising industry.

DE LAPUENTE, CHRIS

Current job: Vice-president, Procter & Gamble. +44 (0)1932 896000.

Details: Not supplied.

The lowdown: Has arguably the most powerful job in the industry, but has

a relatively low profile. An easy-going, relaxed person, this P&G lifer

has been instrumental in getting the company to start relaxing its rigid

communications format.

DE NARDIS, MAINARDO

Born: Torino Italy 24 November 1960.

Family: Balduccio and Simonetta de Nardis di Prata (parents); Alberico

and Gherardo (sons).

Lives: London SW3.

Education: University Luigi Bocconi, Milan (Economics); Bedales School;

Aiglon College, Switzerland.

Current job: Worldwide chief executive, Mediaedge:cia. +44 (0)20 7803

2000.

Salary: Adequate.

Career highlights: 1980, joined McCann-Erickson in Rome as a trainee

account executive; 1981-1985, account director at Young & Rubican Milan;

1985-87, co-founder and managing director of advertising agency Alberto

Cremona in Milan, key clients Alfa Romeo, Candy, Cointreau, Heineken

group; 1987-93, co-founder of Milan agency and deputy chairman of

independent media specialist Medianetwork, also chairman of

international association of media specialists Media Network

International; 1993-2001, following the merger of Medianetwork and CIA,

chief executive of CIA Group in Europe and then worldwide; from 1997,

also a director of Tempus; 2001,following Tempus' acquisition by WPP and

the merger between CIA and The Media Edge, worldwide chief executive of

Mediaedge:cia.

Proudest achievement: Convincing Y&R to employ me in 1981, a dream since

I was eight years old. Co-founder and managing director of an

advertising agency at 25; chairing an international association of media

specialists at 28; being given the opportunity to develop CIA from two

to 35 countries and to build and manage a network where most of the key

people were much more senior and talented than myself. The experience as

a director of a public company quoted on the London Stock Exchange;

managing a complex and difficult merger to create Mediaedge:cia;

managing the same company for 15 years under three different ownerships.

Honours and awards: Undisclosed.

Professional organisations: Unfortunately, no time available in my new

job.

Clubs: Boodles/Clubino; Harry's Bar; Annabel's; Bluebird Club; Riva

Owners Club; Alfa Romeo/Jaguar/ Ferrari/Porsche Owners' Clubs.

Hates: Office politics; resistance to change; narrow-minded individuals;

arrogance; dishonesty.

Loves: Meritocracy; interaction with people; languages; travelling;

cars, skiing; sailing; animals; my children.

Admires: My parents; Chris Ingram; many others including a little friend

called Otto. I admire many people.

Favourite ad: Undisclosed.

Film: 8 1/2, Federico Fellini.

Book: The Prince, Niccolo Machiavelli.

Music: Anything by The Doors.

Hotel: Splendido, Portofino and Cala di Volpe, Sardinia; a sailing boat

even better.

The lowdown: Displays great integrity - De Nardis moved over to London

when CIA bought his Italian agency and he remains loyal to the CIA

cause. Like a true Italian, De Nardis is a member of the ranks of media

car fanatics.

DENHOLM, JOHN CLARK

Born: Chesterfield, 10 September 1950.

Family: Nicki (wife); one son; one daughter.

Lives: Edinburgh.

Education: Buckhaven High School; St Andrews University (MA Hons

Economics).

Current job: Chairman, The Leith Agency, Edinburgh and London. +44

(0)131 561 8600.

Salary: See Companies House.

Career highlights: 1972-1976, product manager, Boots; 1976-80, brand

manager, Scottish and Newcastle; 1980-84, account director, Halls

Advertising; 1984, founder of The Leith Agency; 2002, non-executive

director of Denholm Marketing Recruitment.

Proudest achievements: Founding The Leith Agency and helping build a

team that lives up to our proposition: 'Great advertising without the

grief.'

Honours and awards: See below.

Professional organisations: Chairman, Creative Edinburgh; previous

member, Scottish Arts Council.

Clubs: Craigielaw Golf Club.

Hates: Office politics.

Loves: Sinking long, curly putts.

Admires: No-one specific.

Favourite ad: Currently 'India', Peugeot 206; past 'photo booth',

Hamlet.

Film: A Night at the Opera, Sam Wood.

Book: The Bonfire of the Vanities, Tom Wolfe; David Copperfield, Charles

Dickens (first half).

Music: Like a Rolling Stone, Bob Dylan.

Hotel: Crinan Hotel, Argyll.

The lowdown: A modest man who passed up the chance of putting his name

over the door when starting the agency in 1984 and has been stuck with a

low profile ever since. Rumour says he is now thinking of changing his

name to Leith.

DE POUZILHAC, ALAIN

Born: Sete, 11 June 1945.

Family: Pierre and Jeanine Duplessis de Pouzilhac (parents); Carole

Dupuy (wife); three sons.

Lives: Paris.

Education: France.

Current job: Chairman and chief executive, Havas. +33 1 41 34 34 34.

Salary: 1,300,040 euros.

Career highlights: Undisclosed.

Proudest achievements: Being myself.

Honours and awards: Grand Prix du Festival du Film Publicitaire a

Cannnes.

Professional organisations: La Chaine de l'Espoir.

Clubs: Racing Club de France.

Hates: Undisclosed.

Loves: Life; rugby; football; tennis.

Admires: Soeur Emmanuelle.

Favourite ad: 'Le sculpter', Peugeot.

Film: La Grande Illusion.

Book: The Little Prince,

Antoine de Saint-Exupery.

Music: All Elton John music.

Hotel: Undisclosed.

The lowdown: De Pouzilhac is the quintessential Gallic charmer, proud of

his French roots and, paradoxically, a passionate multiculturalist. Just

don't ask him what he thinks of Sir Martin Sorrell.

DESMOND, MICHAEL JOHN

Born: Ebbw Vale, 10 March 1959.

Family: Frank and Eileen Desmond (parents); Christine Arnold (wife);

three children.

Lives: Wimbledon, London.

Education: Bishop Hedley High School; Leeds University, Trinity and All

Saints (Communication, Arts & Media).

Current job: Chief executive, ITV Broadcasting Enterprises.

Salary: Undisclosed.

Career highlights: Becoming sales director at Granada in 1992; being

part of the team that secured the Cadbury sponsorship of Coronation

Street in 1995.

Proudest achievements: Part of the team that secured the hostile bid on

United News & Media in 1999; helping turn around ITV's performance in

2002 and 2003.

Honours and awards: None.

Professional organisations: The Marketing Society.

Clubs: Solus Club; RTS; Hampton Court Golf Club.

Hates: Negativity; people who give up.

Loves: Most sports; red wine.

Admires: Anyone who gives 100 per cent.

Favourite ad: 'Dambusters', Carling Black Label.

Film: LA Confidential, Curtis Hanson.

Music: Suspicious Minds, Elvis Presley.

Hotel: Four Seasons, New York.

The lowdown: One salesman who effortlessly survived the ITV merger,

Desmond's commercial knowledge has undoubtedly helped the channel

refocus on its core product after the collapse of ITV Digital last year.

If only be could work the same magic for his beloved Wales rugby team.

DESMOND, RICHARD CLIVE

Born: 8 December 1951, Hampstead, London.

Family: Married with one son.

Lives: Hampstead, London.

Education: Christ College, Finchley.

Current job: Chairman, Northern & Shell, since 1974.

Salary: Depends.

Career highlights: Looking forward to them.

Proudest achievement: What I am doing now and what I will do tomorrow.

Honours and awards: Undisclosed.

Professional organisations: Too busy with 100 per cent commitment to

working towards getting the Daily Express to overtake the Daily Mail.

Clubs: Undisclosed.

Hates: Undisclosed.

Loves: Undisclosed.

Admires: Undisclosed.

Favourite ad: Undisclosed.

Book: Undisclosed.

Film: Undisclosed.

Music: Undisclosed.

Hotel: Undisclosed.

The lowdown: Desmond is a famously controversial and outspoken

character, although a shrewd and highly successful business brain. His

colourful career reached a high point with the success of OK! but the

takeover of Express Newspapers really put Desmond centre stage.

DEUTSCHE, DONNY

Current job: Chief executive, Interpublic, USA. +00 121 2981 7600.

Details: Not supplied.

The lowdown: Pumped up and t

This article was first published on Campaign