ADWATCH: The weekly analysis of advertisement recall

 Last Account Agency/TV buyer %
 week
1 (2) B&Q J Walter Thompson/ZenithOptimedia 78
2 (-) Argos Euro RSCG Wnek Gosper Partners/ 77
 MindShare
3 (1) Halifax Delaney Lund Knox Warren/Vizeum UK 75
4= (3=) Currys M&C Saatchi/Walker Media 65
4= (-) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 65
6 (-) Iceland HHCL Red Cell/MediaCom 58
7 (3=) Kellogg's J Walter Thompson/MindShare 54
 Special K
8= (-) Burger King Delaney Lund Knox Warren/Carat 47
8= (-) Maybelline Great McCann-Erickson/Universal McCann 47
 Lash Mascara
8= (-) L'Oreal Couleur McCann-Erickson/Universal McCann 47
 Experte
11 (-) Goodfellas Leith London/Equinox Communications 43
12= (14) Baileys J Walter Thompson/Carat 40
12= (-) Olay Regenerist Saatchi & Saatchi/StarCom Motive 40
 Anti-Wrinkle Serum
14= (-) Quaker Oatso Simple Abbott Mead Vickers BBDO/OMD UK 38
14= (-) FIFA Football 2004 OWN&P/MediaCom 38
16 (-) Intel Centrino Euro RSCG Wnek Gosper Partners/ 35
 Media Planning Group
17 (-) Holland & Barrett Guerilla Communications/ 33
 StarCom MediaVest Manchester
18 (-) Rimmel Lasting Label/OMD UK 32
 Finish Lipstick
19 (-) Mazda RX J Walter Thompson Dusseldorf/ 31
 MindShare


20= (-) Harpic 2-in-1 J Walter Thompson/OMD UK 29
 Rim Block
20= (-) Archers Aqua Mother/Carat 29
Adwatch research was conducted from November 21 to November 23 by NOP
Research Group (020 7890 9778) as part of a weekly telephone omnibus
survey among 490 adults. Copies of the Adwatch data and analysis are
available from Jane Husher at NOP. Advertisements were selected by
Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

This article was first published on Marketing