Fowler will head up Starcom's Honda, Dollond & Aitchison and Liverpool Victoria Friendly Society accounts, in a role previously held by Will Saunders. He stepped into the new role of client services director in the Autumn.
Fowler, who takes over with immediate effect, joined Optimedia as head of magazines in 1997 before it merged with Zenith Media to become ZenithOptimedia. During her spell there she was promoted to business director on the L'Oreal, New Line Cinema and Allied Bakeries business.
Before joining Optimedia, Fowler was a planner/buyer at John Ayling Associates, working on Allied Dunbar, Kimberly Clarke and Telegraph Newspapers.
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