Southern Comfort in digital drive to young men
Staff,, Marketing, Thursday, 27 November 2003, 7:00am,
LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.
Marketing activity will kick off in the new year with text messages and e-mails. SMS messages will be sent out at 9pm on Fridays and Saturdays to influence 18- to 29-year-old males to drink Southern Comfort.
An e-mail campaign will lure youths to a microsite where they can win prizes.
Earlier this month the Diageo-owned brand launched TV activity through Arnold Worldwide with the strapline 'Comfort and joy between friends'.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on Marketing
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- The real influencers in Westminster outnumber lobbyists
- Albion Drive picks up six-figure brief for Nominet Trust
- Eleven UK agencies shortlisted for Cannes PR Lions
- Wired writer Matt Cowan joins Nelson Bostock to boost media division
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Nike drafts in FleishmanHillard for sports initiative Designed to Move
Most commented
