DIRECT BRIEF: Cancer Research UK picks Inbox

Marketing, Thursday, 20 November 2003, 12:00am,

Cancer Research UK has picked digital direct marketing agency Inbox to take its 'Mirrors' campaign online. E-mails and banner ads will ask consumers to sign up to a £2 per month direct debit. The e-mail will be sent to a list of 2000 supporters, while the banner ad will appear across a number of web sites.

This article was first published on Marketing

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