Austrian Airlines signs Corporate Communications for Russian PR
Andrei Ivanov, Sovetnik Online Moscow, PR Week UK, Friday, 24 October 2003, 12:00am,
Corporate Communications has signed a contract with Austrian Airlines to provide PR services for all Austrian-Russian business.
The agency will provide media relations, PR for new routes and promotion of the airline to business travellers.
The need to develop media relationships is connected to growing competition among international carriers in the Russian market for business travel to Europe. Although Austrian Airlines was the first foreign airline to open an office in Russia (1959), it has handled PR in-house until now.
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