ADWATCH: The weekly analysis of advertisement recall

 Last Account Agency/TV buyer %
 week
1 (1) Halifax Delaney Lund Knox Warren/Vizeum UK 75
2 (2) B&Q Bates UK/ZenithOptimedia 70
3= (3) Homebase Abbott Mead Vickers BBDO/PHD 65
3= (-) Pot Noodle HHCL Red Cell/Initiative Media 65
5 (-) T-Mobile Saatchi & Saatchi/Universal McCann 60
6 (-) Fairy Liquid Grey London/Starcom Motive 59
7= (-) Pringles Grey London/Starcom Motive 47
7= (9) Slimfast Grey London/Initiative Media 47
9 (-) Blockbuster Doner Cardwell Hawkins/Walker Media 45
10 (-) Ariel Tablets Saatchi & Saatchi/Starcom Motive 44
11 (-) BTopenworld Abbott Mead Vickers BBDO/
 The Allmond Partnership 43
12 (-) Cesar Abbott Mead Vickers BBDO/MediaCom 42
13= (-) Anadin Extra Publicis/ZenithOptimedia 40
13= (-) Bounty kitchen Publicis/Starcom Motive 40
 towels
15 (-) Kraft Dairylea J Walter Thompson/ZenithOptimedia 39
16 (-) Lilt Mother/Universal McCann 37
17 (-) Dettol Easy Mop J Walter Thompson/OMD UK 35
18= (-) Garnier Skin Publicis/Universal McCann 34
 Naturals
18= (-) Always pads Leo Burnett/Starcom Motive 34
20 (-) Saab 93 Lowe/Universal McCann 30
Adwatch research was conducted from August 1 to 3 by NOP Research Group
(020 7890 9778) as part of a weekly telephone omnibus survey among more
than 496 adults. Copies of the Adwatch data and analysis are available


from Jane Husher at NOP. Advertisements were selected by Xtreme
Information (020 7575 1800) and Mediaedge:CIA UK (020 7803 2000).

This article was first published on Marketing