REVIEW: Marketing and advertising news in the week's press
Campaign, Friday, 15 December 2000, 12:00am,
FCB Worldwide has won the global Samsung Electronics Corp account, estimated to be worth pounds 275 million. Banks Hoggins O'Shea/FCB and MBS Media will handle the account in the UK. The electrical goods manufacturer appointed the agency following a pitch believed to have included Conquest and MindShare in New York. - Marketing Week.
FCB Worldwide has won the global Samsung Electronics Corp account, estimated to be worth pounds 275 million. Banks Hoggins O'Shea/FCB and MBS Media will handle the account in the UK. The electrical goods manufacturer appointed the agency following a pitch believed to have included Conquest and MindShare in New York. - Marketing Week.
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