MARKETING MIX: Global pulse - Down-aging

Adults are playing the kind of games they played as children. In Seattle, a trend is sweeping the city. As the name suggests, Harrison & Ford House Gymnastics involves using the domestic space to perform gymnastic moves - the greater the height and danger, the better.

Throughout the West gaming has always been regarded as the domain of young people and 'mid-youthers' (those in their 30s). But recently we have seen an invasion from the older population. According to shift.com, the over-50 gaming demographic is growing and becoming more hardcore and dedicated. Grandma can now kick your ass online.

Thanks largely to Harry Potter, it's now acceptable for adults to be seen reading children's books. The 'A Date with Destiny' books, illustrated like children's novels, are becoming popular with New York urbanites, tackling issues such as nightmare blind dates and the pitfalls of a gay man's dream vacation.

Information supplied by GlobalStreetscapes.com from Headlight Vision.

For further information call 020 7150 3350 or e-mail crawford@headlightvision.com.

This article was first published on Marketing