DIRECT BRIEF: Smirnoff launches online campaign

Marketing, Thursday, 31 July 2003, 12:00am,

Smirnoff is launching an online campaign to acquire customers. The activity, developed by direct marketing agency Tullo Marshall Warren and its new media division digitalTMW, uses the strapline 'If Smirnoff made desk fans'. The digital ad will appear on MSN, Channel 4, Sky and Yahoo and shows a fan appearing to blow away the web page and then morph into a Smirnoff bottle, which directs users to a microsite, www.goat1.com/ifsmirnoffmadedeskfans.

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