Air France hands business to Rapp Collins

Staff,, Marketing, Thursday, 31 July 2003, 7:00am,

LONDON - Air France has handed its £30m global direct marketing business to Rapp Collins following a final two way pitch.

The agency won the business following a final shoot out against McCann Relationship Marketing.

WWAV Rapp Collins will handle the pan-European direct marketing.

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This article was first published on Marketing

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