E-marketing agency StoneShot is working on a three-month campaign with Skandia to promote the financial services company's sponsorship of Cowes Week, which kicks off in two days' time.
During the event, which runs from August 2 to 9, the campaign will include updates on winning crews, invitations to prize-giving events and news alerts for the media. The official site of the event is Cowesweek.co.uk.
Giles Elliott, head of marcoms for Skandia in the UK, said: "Using email and SMS means Skandia can distribute invitations to prize-giving events immediately after race results are announced and distribute news to the media in real-time -- something that wouldn't be possible using traditional means of communication."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com