CAMPAIGN-I: Briefs
Campaign, Friday, 10 November 2000, 12:00am,
Technology brands are still the best performers on the internet with IBM topping the cyber brand chart, followed by Intel, Microsoft and Nokia in second, third and fourth places respectively, according to a survey by the e-strategists BrandNet. Disney is the highest scoring FMCG brand while Mercedes leads the car companies at sixth place in the chart, seven places ahead of BMW.
Technology brands are still the best performers on the internet with IBM topping the cyber brand chart, followed by Intel, Microsoft and Nokia in second, third and fourth places respectively, according to a survey by the e-strategists BrandNet. Disney is the highest scoring FMCG brand while Mercedes leads the car companies at sixth place in the chart, seven places ahead of BMW.
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