Buxton breaks television campaign

Marketing, Thursday, 19 June 2003, 12:00am,

Buxton mineral water is breaking a television campaign around this summer's premier horseracing meetings. One ad will star Channel 4 race correspondent John McCririck and form part of an £8m brand push during 2003. The campaign, created by Publicis and bought by ZenithOptimedia, features a race-goer mooning behind McCririck with the Buxton logo strategically covering the exposed backside. Another execution features a female streaker at a cricket match. The advertisements will air across terrestrial and satellite television from this week to August 18. Nestle Waters-owned Buxton is also promoting its status as the official mineral water of Wimbledon with a press, outdoor and in-store campaign.