CAMPAIGN-I: Briefs

Campaign, Friday, 01 December 2000, 12:00am,

The digital business consultancy Nucleas has set up the standards for multi-platform grocery shopping for the Asda @t home shopping service. Asda, which is owned by Wal-Mart, is extending its shopping website to be accessible via mobile phones or digital TV using the same account. The agency worked on developing a 'digital rosetta stone', which would allow the brand to be self-explanatory to all, regardless of which platform they were using to get to the site.

The digital business consultancy Nucleas has set up the standards for multi-platform grocery shopping for the Asda @t home shopping service. Asda, which is owned by Wal-Mart, is extending its shopping website to be accessible via mobile phones or digital TV using the same account. The agency worked on developing a 'digital rosetta stone', which would allow the brand to be self-explanatory to all, regardless of which platform they were using to get to the site.

This article was first published on Campaign