TOP SPOTS 2002: Automotive

Campaign Screen, Tuesday, 31 December 2002, 12:00am,

The ads that stand out in this sector do so for their ability to innovate and avoid the trappings of standard big-budget car ads. At least two of our top five avoid featuring the car altogether, which is groundbreaking given the tight creative briefs handed to agencies by car clients. Saturn's 'Sheet Metal' stands out for its genius concept, while BMW is back with more quick flicks as bait to hook upwardly mobile car lovers.

This article was first published on Campaign Screen

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