INTERNATIONAL BRIEF: Imago Imagen Y Comunicacao to handle PR

PR Week UK, Friday, 28 March 2003, 12:00am,

LISBON: Disney Channel has chosen Imago Imagen Y Comunicacao to handle PR for its expansion in Portugal. Account director Assuncao Loureiro said the Portuguese agency won a pitch against three other rivals. The six-month brief is aimed at expanding Disney Channel's market share against free rivals and other pay-for competitors.

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