TeleWest, the largest cable company in the UK, is installing a digital
system that will allow advertisers to turn ads around faster and target
them geographically, potentially down to individual postcode areas. The
system will be managed by SeaChange International, a Massachusetts-based
company that manages the same system in the US.
20/20 Media has won the pounds 1.5 million media account or the Atomic
Energy Authority’s soon-to-be-privatised commercial division, AEA
Technology. 20/20’s managing director, Paul Woolmington, confirmed that
a new corporate campaign in national newspapers kicked off this week.
Creative work is believed to have been sourced through Roger Felton
Associates. AEA previously used Leo Burnett on a full-service basis, but
spent virtually nothing last year.
Del Monte is to sponsor a new series of International Gladiators on ITV
with its Fruit Burst drinks brand. The deal, negotiated with Laser Sales
by PHD BigTime, ties the drink to a seven-part series on Saturdays,
which begins on 20 April at 6.15pm.
SouthBank Publishing Group has restructured its marketing and promotions
department. Jane Morris, the group marketing manager for Woman’s Journal
and Options, becomes group head, marketing, for the parenting, young
women’s and women’s special interest magazines, in addition to her
existing fashion portfolio. Michele Hirst takes over as group head,
marketing, for all four of the publisher’s home interest magazines, as
well as women’s general interest titles.
Chrysalis Radio has promoted the sales account handlers, John Legg and
Siobhan Smullen, to sales group heads. Legg and Smullen will be part of
a 12-strong team selling airtime for Heart 106.2 in London, 100.7 Heart
FM in the Midlands and Galaxy 101 in Bristol. Legg previously worked for
Independent Radio Sales and STV. Smullen, who joined the group last May,
was previously at Melody Radio and BSkyB.
Cyberia, the world’s first global chain of Internet cafes, launched
Cyberia Magazine this week, which will be free to all Cyberia customers
and Easynet subscribers. The title will have an initial print run of
20,000 and also appear online. Advertisers in the first issue include
Buffalo Boots, Vladivar Vodka, PeopleBank, Casio and Mountain Dew.
Cyberia Magazine can be found at http://www.easynet.co.uk/cyberia/
Attic Futura, the youth and entertainment publisher, is expanding its
European team with the appointment of Chantal Kershaw as assistant
publisher for Inside Soap and TV Hits in the UK and HiT in Germany.
Based in London, Kershaw will be responsible for research, marketing and
promotions, plus the circulation and distribution of all three titles.
Reed Business Publishing is redesigning Computer Weekly to strengthen
its position against VNU’s Computing and Sunday Business’s soon-to-be-
launched Computer Age supplement. The title is to also get a new editor.
Helena Sturridge, the editorial director of Reed’s healthcare titles,
will take up the position in May.
Michaelides and Bednash, the strategic media specialist, has hired Jack
Rosevear from Carat Research as a media strategist to work on its
Mercury business. Rosevear was this year’s winner of the IPA Media
Effectiveness Crusader Award for people with less than two years’
experience in the industry.
Pearson Professional has acquired 21st Century Publishing’s business
magazines, and name, for pounds 4 to pounds 5 million. The titles
involved are Cable and Satellite Europe, Television Business
International and Advanced Television Markets. The seven journalists who
work across the magazines will join Pearson Professional. No
redundancies are planned.
This article was first published on Campaign