Moran, who joined Thames Water earlier this month after 20 years in senior marketing and commercial roles in the car industry, is on the look-out for a divisional marketing director and divisional strategy director, both reporting directly to him.
The divisional marketing director post will encompass a wide-ranging agenda including both internal and customer communications.
The issues that are likely to be addressed will include Thames Water's corporate brand strategy.
While parent company RWE has already rebranded its various divisions under its own name, it has yet to do the same with its water and wastewater arm.
The global marketing post will also oversee the development of a more consistent brand image to consumers across international markets.
Thames Water is the brand name in the UK and Asia-Pacific, but it is called American Water in the US and has local names elsewhere.
The company recently began placing the RWE name on customer billing information and other communications in the UK.
Other RWE interests in the UK include Npower, and future strategy may include developing closer relationships between Npower and Thames Water.
Thames Water has a major presence in Australia, China, New Zealand and Thailand, and has growing operations in Germany, Spain and other European markets.
Business-to-business marketing will also be placed under the spotlight, with a more rigorous emphasis on targeting prospective customers and communicating with other stakeholders.
The divisional strategy role is being created to examine areas of commercial strategy, such as entry to, and exit from, various markets, as well as examining the needs of customers and stakeholders in different countries.
Moran was unavailable for comment as Marketing went to press.
This article was first published on Marketing