British Gas uses digital for repair task

The Centrica-owned firm, which is reviewing its above-the-line spend through The Haystack Group, is focusing the latest ad on 'healthcare for the home'.

Created by EHS Brann, the campaign is the first by British Gas to make use of 'rich-media' pop-up ads alongside Flash banners, e-mail, doordrop and direct mail activity targeting more than one million consumers.

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This article was first published on Marketing