INTERACTIVE: EYT

The disks feature educational games for kids aged eight to 12, for

pounds 4.95 per month. In February, I got a super-fit rating in the

fitness quiz, created a coat of arms and put objects into Professor

Plunge’s tank to see if they floated. January’s EYT included jumbo jets,

the inner ear, and saw life in ancient Rome through the eyes of Roy the

Roman.

EYT is fun and easy, uses simple graphics and bizarre sound effects.

You can send in your own jokes (by post) to be the star of the

scrapbook.

The two-play games are a good idea, as is the personalisation in the

quiz.

And the Spice Girls are nowhere to be seen. This is a good brand

extension for the audience, but there is no connection with the print

version. I’d rather see this on the Web.

Editor Dave Coombs

Brief Extend the remit of Young Telegraph for YT readers and introduce

non-readers to the product

Programming Paul Steven

Marketing Catherine Starling

This article was first published on Campaign