Beatrice’s Guide is a joint venture between Yahoo and Women’s Wire,
and fills the gap between a search engine and a magazine neatly. Best of
all, the whole site is written in an ironic tone that many Websites
attempt, but fail at. The design is fresh and appealing, and the site
has a definite personality and a voice. It’s aimed at women, but appeals
to men too (judging by the section on favourite sites), and hits the
right note for the Net-savvy. Under the various categories, I found some
useful gardening tips, and fashion hints from New York.
According to USA Today, we live in the Age of the Amalgam. Continuing
with the theme of brand extensions, more Websites should get together
and reproduce. Imagine what the progeny of AltaVista and Omaha Steaks
would be, or Mediatel and FHM ...
Co-ordinated by Yahoo and Women’s Wire
Brief Provide women with an entertaining and informative guide to the
Created by Wire Networks with input from Yahoo
This article was first published on Campaign