INTERACTIVE: Beatrice’s Guide

Beatrice’s Guide is a joint venture between Yahoo and Women’s Wire,

and fills the gap between a search engine and a magazine neatly. Best of

all, the whole site is written in an ironic tone that many Websites

attempt, but fail at. The design is fresh and appealing, and the site

has a definite personality and a voice. It’s aimed at women, but appeals

to men too (judging by the section on favourite sites), and hits the

right note for the Net-savvy. Under the various categories, I found some

useful gardening tips, and fashion hints from New York.

According to USA Today, we live in the Age of the Amalgam. Continuing

with the theme of brand extensions, more Websites should get together

and reproduce. Imagine what the progeny of AltaVista and Omaha Steaks

would be, or Mediatel and FHM ...

Co-ordinated by Yahoo and Women’s Wire

Brief Provide women with an entertaining and informative guide to the

Web

Created by Wire Networks with input from Yahoo

Address www.bguide.com

This article was first published on Campaign