Public warms to Lunn Poly's 'no deposit' scheme

Almost half (45%) of those questioned said a 'no deposit' deal would make them more likely to book their summer holiday early.

Last week Lunn Poly scrapped deposits to kick-start sluggish bookings, which appear to be adversely affected by fears of a war in Iraq.

Summer bookings for the big four operators between Christmas and January 19 totalled 66,000 - down 14% year-on-year. Early bookings are important for operators because they enable them to plan capacity during the peak holiday months of July and August.

HOLIDAY DEPOSITS
Do you tend to book your summer holidays at
the beginning of the year?
Yes 33%
No 44%
Not applicable 23%
For those answering 'yes' or 'no', would the
offer of a 'no deposit' deal make you more or
less likely to book early?
Yes 45%
No 10%
Not applicable 45%
For those answering 'yes' or 'no', would you worry
less about cancelling your holiday if there were
no deposit?
Yes 54%
No 25%
Not applicable 21%
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This article was first published on Marketing