BRANDING BRIEFS: Southside Capital unveils brand identity

Marketing, Thursday, 19 December 2002, 12:00am,

Southside Capital, a joint venture between Taylor Woodrow, Bank of Scotland and Kilmartin Property Group, has unveiled the brand identity for Quartermile Edinburgh, a £400m project that will transform the Old Royal Infirmary of Edinburgh into a 20-acre commercial and residential community. Branding agency Identity created the name and brand image for the area, assisted with planning submissions and created community newsletters.

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